Social Enterprise

An increasing number of companies are carving out a place in the market by appealing to the desire of customers to do good. Don't underestimate how competitive it can be.

A headphones company with a cause shows that dedicating a portion of profits to charity is only part of the process.

Since both consumers and energetic young employees prefer companies dedicated to social good, philanthropy is a viable business strategy.

How do you build a business that both generates a profit and gives back to a worthy cause? An New York City entrepreneur shares his strategy.