In the current challenging economic climate, it is more important than ever to devise effective marketing strategies. Taking a strategic approach to social media marketing will be effective and deliver unparalleled results.
Unlocking the power of Instagram starts with learning to see what works and what doesn't.
You work hard to post good content. Don't let it be overlooked because of poor timing.
Analysis is the key to getting the results you had in mind when you created all that compelling content.
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Social listening or social monitoring is basically a process to check what's being said about your brand or company on the social media.
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Take a look at what's working in the world of social-media analytics.
You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.
To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.