Social Media Analytics
News and Articles About Social Media Analytics
Social Media Marketing
![Susan Solovic]()
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Social Media Metrics
![Steve Tobak]()
This Is Why Social Media Analytics Are Essentially Worthless
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Social Media Analytics
![Hiral Rana]()
4 Tracking Tools to Help You Streamline Your Flood of Content
Take a look at what's working in the world of social-media analytics.
Analytics
![Cynthia Johnson]()
7 Ways to Follow and Measure Your Content Engagement
You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.
Social Media Marketing
![Kevan Lee]()
How to Use Social-Media Stats and Reports to Tell What is Working and What Isn't
To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
Social Media Analytics
![Kevan Lee]()
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Ask a Geek
![Mikal E. Belicove]()
Social Analytics: How Necessary Are They?
Our resident 'geek' tells us if social media analytics add up to business success.
Instagram
![John Rampton]()
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
Hashtags
![Dane Atkinson]()
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
Social Media Analytics
IBM, Twitter to Partner on Business Data Analytics
Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Take It From The Pros
![Lisa Hoover McGreevy]()
Lessons From Top Brands on How to Rock on Instagram
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Tools
![Jake Gibson]()
The Best Software Tools to Run a Startup
Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.
Social Media
![Firas Kittaneh]()
The Art and Science of Getting Content Shared on Social Media
Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.
Advertising
![Kevin Bobowski]()
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
