Social Media Analytics
Instagram
How to Evaluate Your Instagram Profile Performance
Unlocking the power of Instagram starts with learning to see what works and what doesn't.
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Social Media Analytics
4 Tracking Tools to Help You Streamline Your Flood of Content
Take a look at what's working in the world of social-media analytics.
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7 Ways to Follow and Measure Your Content Engagement
You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.
Social Media Marketing
How to Use Social-Media Stats and Reports to Tell What is Working and What Isn't
To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
Social Media Analytics
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Ask a Geek
Social Analytics: How Necessary Are They?
Our resident 'geek' tells us if social media analytics add up to business success.
Instagram
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
Hashtags
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
Social Media Analytics
IBM, Twitter to Partner on Business Data Analytics
Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Instagram
Lessons From Top Brands on How to Rock on Instagram
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Tools
The Best Software Tools to Run a Startup
Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.
