Social Media Analytics
The Social Media Analytics Showdown: What You Can Track and How
Analysis is the key to getting the results you had in mind when you created all that compelling content.
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
This Is Why Social Media Analytics Are Essentially Worthless
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
4 Tracking Tools to Help You Streamline Your Flood of Content
Take a look at what's working in the world of social-media analytics.
7 Ways to Follow and Measure Your Content Engagement
You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.
How to Use Social-Media Stats and Reports to Tell What is Working and What Isn't
To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
IBM, Twitter to Partner on Business Data Analytics
Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Lessons From Top Brands on How to Rock on Instagram
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.