📺 Stream EntrepreneurTV for Free 📺

#5 Social Media Listening Tools To Benefit Your Business Social listening or social monitoring is basically a process to check what's being said about your brand or company on the social media.

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Do you want to know what people are saying about your business? Take your brand's online reputation to new heights and get notified whenever something positive or negative comment comes up. Social listening or social monitoring is basically a process to check what's being said about your brand or company on the social media - Twitter, Facebook, Quora and Blogs. Not only it sends you the notification but also watches your online mentions and reply when prompted.

Why Social Listening Is Important ?

People could be spreading misinformation about your brand that you should rather be aware of. Instead of regularly scanning the social media for results with your name, you can automate the process of monitoring your online reputation and be alerted once there is a new post including your name.These alerts will help you identify social media influencer in your

Here is a list of free social listening tools you can use to take control of what's being said about you online.

A Social Media Search and Analysis Platform:

Want to learn about your customers on social media? Get Social Mention which tracks more than 100 social media sites.It is a simple, useful tool for monitoring and tracking social media at one place.It analyses data displays a numerical ranking of your search term on the basis of four categories: Strength, Sentiment, Passion, and Reach.

Monitor Alerts For Your Name:

If you want to get live updates about your brand from the web and social media, Mention can be very useful as it gives real-time media monitoring. It engages your audience, attract customers, build brand awareness and improve your reputation online.This tool that replaced Google alerts is currently used by 5 Lakh companies.

A Social Data Intelligence Platform For Optimal Decision-Making:

If you are aiming to get an overall performance of the brand mention, then Talkwalker is a good option. Luxembourg-based Talkwalker gives you brand mentions over time, as well as the sources where these mentions occur. It has unique features such as virality map through which brands can see exactly how a successful tweet, Facebook post or news article spreads through different media channels, countries or languages.

Grow and Measure Your Pinterest Presence:

The PinAlerts tool sends updates when someone pins something from your website. Through this, you can know exactly when someone "mentions' you on Pinterest. Products or posts that are frequently will give you an idea of what works with the audience. For those who manage Pinterest account for clients, this is the best way to keep track of pins to strengthen your connection.

Targeting Your Message To The Right Audience:

The easiest to use and popular social media monitoring tool is Hootsuite. It measures and shares the success of your social media content and campaigns on multiple social networks- Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+ , with easy-to-understand visualizations . You can also manage your social media from anywhere with the Hootsuite mobile app for your iOS or Android device.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

He Had a Side Hustle Driving for Uber When a Passenger Gave Him $100,000 — Now His Company Is On Track to Solve a Billion-Dollar Problem

Joshua Britton is the founder and CEO of Debut, a biotechnology company that's doing things differently.

Marketing

4 Ways Guest Blogging Grows Your Blog Audience Quickly

Guest blogging is basically getting an influencer to introduce you to their audience.

Marketing

Welcome to Guest Blogging 101

The first step is to produce an amazing piece of writing that stands out from the crowd.