Marketing
3 Ways to Tackle Common Social Media Obstacles
With social media, quality is more important than quantity.
Social Media Policies
Online Presence
‘Social’ Savvy: How Brands Can Foster Companywide Social Media Transparency
A federal court just ruled that an employer could label his employer a "nasty motherf--ker" online. Is your company's social media policy ready for this?
By AJ Agrawal
Online Presence
Why Annual Social Media Policy Reviews Are Necessary
Avoid legal trouble and protect company secrets. Keep employees informed about what's allowed.
Business News
Instagram Blurs Out ‘Sensitive’ Photos
The blurry screen will be placed over content that has not violated Instagram's policies, but was reported by someone and confirmed to be 'sensitive' by a member of Instagram's review team.
Business News
Facebook Executives Feel the Heat of Content Controversies
The company's reticence to explain censorship decisions has drawn criticism in many countries around the globe.
By Reuters
Business News
Facebook to Loosen Restrictions on Controversial Posts
Future posts might not be removed even if they violate Facebook's guidelines, as long as they are considered newsworthy.
By Tom Brant
Thought Leaders
Speak Your Mind, But Know Your Facts
Consider counterbalancing your freedom of speech with your right to remain silent. Both are precious.
By Phil La Duke
Online Presence
How to Have a Personal Social Media Account Without Hurting Your Business
Share your unabashed self online with the people who love you. Don't assume that includes everybody you're doing business with.
Online Presence
Facebook Is Getting Stern About Clickbait
A recent algorithm update means the headlines you read on your newsfeed will actually tell you something about the article beneath them.
By Lesya Liu
Tech
Your Employees Are Using Social Media at Work — How to Make the Most of It
'Social media' is a term that makes many employers shudder. Here are 5 ways to turn it into a tool to help employees and your company as a whole.
Business News
Troll Milo Yiannopoulos Banned As Part of Twitter Crackdown After Online Abuse of ‘Ghostbusters’ Actor
Twitter has long come under criticism for not doing enough to police abusive behavior on the often-freewheeling messaging service.
By Reuters
Online Presence
Are Small Businesses Spending Too Much Time on Social?
Social media marketing requires a lot of patience, but don't ignore all your other customer touch points along the way.
By Nellie Akalp
Online Presence
To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW
The Esquire Guy explains the duties and casualties of company ambassadorship.
Online Presence
The Top Social Media Tools for Working Smarter, Not Harder
Stop relying on manual labor and take a deep dive into social-media time saving tools.
Online Presence
Craft a Legal, Effective Employee Social Media Policy With These 5 Steps
To protect your company, create rules that let workers know what can and can't be said, as well as how to act appropriately online.
By Michael Roy
Online Presence
Facebook Updates Its Suicide Prevention Tools
The social-media platform has made it easier for users to reach out to their connections whose activity on Facebook indicates they are at risk for self-harm or suicide.
By Laura Entis
Online Presence
The Jury Is Still Out on Texting for Professional Communication
The youngest workers, who've come of age ordering take-out food with an app, seem unaware of the incomparable efficiency of a phone call.
By Eddy Ricci
Online Presence
Chill, People. Why You Shouldn’t Hate Twitter For Adding Favorites to Timelines.
Oh, no! Favorites now appear in your Timeline like retweets. Here's why it doesn't matter.
Online Presence
A Lesson in Oversharing: Dad Loses $80,000 Because Daughter Blabbed on Facebook
Social media is a tool that can be easily abused. Make sure your employees don't overshare like this teen did.
By Laura Entis
Online Presence
10 Questions to Ask When Creating a Social-Media Marketing Plan
What you need to know when crafting an effective social strategy for your startup.
Online Presence
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
By Jason Fell
Building a Business
The 10 Essentials of Facebook Etiquette
Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
By Kevin Allen
Online Presence
When Marketing Over Social Media, Test, Experiment and Test Some More
Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
By Jason Fell
Building a Business
Social Media Is Getting Nasty. How Can You Rise Above It?
With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Online Presence
Social Media Security Lessons From the U.S. Army
Tough tips for training employees on the do's and don'ts of posting about your company.
Building a Business
How Other Companies Manage Social Media (Infographic)
The inside scoop on how your industry peers measure social media and staff their teams.
Building a Business
5 Daily Habits for Effective Social Media Marketing
Of all the things your business could be doing on social media, these are the things you should focus on.
By AJ Kumar