Social Media Strategy

Building a Business

I Paid for Media Coverage — and It Opened Doors I Couldn’t Pitch My Way Into

Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad storytelling.

By Safaque Kagdi

Online Presence

Here’s How I Determine If I’m Getting Value Out of X (and How You Can, Too)

By John Boitnott

Online Presence

TikTok is About At-Bats — Not Perfect

By Shawn P. Walchef

Online Presence

When LinkedIn is Good for Entrepreneurs, and When It Isn’t

By Jenny Karn

Building a Business

How to Build an Online Community People Will Love

Creating a truly thriving online community is delicate and rewarding work.

By Sarah Smith

Marketing

7 Steps to Launch an Expert Social-Media Marketing Campaign

Social media offers new brands an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience.

By Jonathan Riff

Online Presence

Instagram’s Head of Content: Tips for Creators and Freelancers

Here's what it's like to run a social media handle with 300 million followers.

By Alex Ragir