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social mission

How Lauren Bush Lauren Hustled a Customs Agent to Save the First Order of FEED Bags

The founder of the mission-driven FEED looks back on turning her passion project into a fully formed business operation -- and finding the right partners to help the brand grow.

When 'Doing Good' Isn't Good Enough

After a social entrepreneur's product flops, he learns an important lesson about the value of a strong product.

If You're Not Solving Somebody's Problem It's Time to Reconsider Why You're an Entrepreneur

The essence of entrepreneurship is building a business that helps people, not simply marketing anything likely to sell.

How to Define and Implement a Social Mission for Your Business

You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.

6 Ways to Attract and Retain a Dynamic Millennial Team

The youngest workers surging into the labor force bring skills and enthusiasm but have little patience for work that feels meaningless.

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There are plenty of good ways to feed your pipeline but one of the most satisfying methods is often ignored.
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Adrian Grenier: To Succeed, Entrepreneurs Must Have a Social Mission

The Entourage star recently discussed the role of businesses and the future of sustainability at SXSW.
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Before Incorporating a Social Mission, Consider These 5 Things

While more and more companies are weaving a social mission into their vision, it needs to be done correctly. Here are a few things to keep in mind.
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3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
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2 Ways to Mint Emotional Currency and Win the Value Proposition

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How Purpose and Social Responsibility Can Set a Startup Apart

Campbell's CEO says new business owners can differentiate their enterprise with ideals that resonate with consumers, their evolving values and needs.