Marketing
5 Black Friday Strategies to Turn Holiday Browsers into Instant Buyers
Follow these five strategies if you want to maximize conversions during the holiday shopping season.
Social Shopping
Online Presence
In the New Golden Age of Ecommerce, Social Collaboration is Key
Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.
Building a Business
Extrabux: From Campus Startup to Social-Shopping Goldmine
Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.
Building a Business
Poggled Serves Up Local Deals for Drinkers
This social network says it's more than just 'Groupon for nightlife.'
By Jason Ankeny
Business News
How an Art Gallery Created an Online Store for Social Shopping
Moontoast's digital platform helps affinity brands like Nashville's Arts Company translate Facebook fan fervor into online revenue.
By Jason Ankeny
Thought Leaders
How Polyvore Became a Trend-Setter in Social Shopping
This online community tells your network what to wear. Plus, a look at more ground-breakers in social commerce.
Marketing
The Downside of Social Coupons
Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Marketing
Signpost Puts a Local Spin on Social Shopping
Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
By Jason Ankeny