Social Shopping

Marketing

5 Black Friday Strategies to Turn Holiday Browsers into Instant Buyers

Follow these five strategies if you want to maximize conversions during the holiday shopping season.

Thought Leaders

How to Tap into the U.S. Social Commerce Market Through Millennials and Gen Z

With high social media use and a preference for shopping online rather than in-store, these two demographics hold the key to the US' social commerce market potential.

Growing a Business

10 Ways to Reimagine Retail and Virtual Shopping Since COVID-19

In the post-COVID era, virtual shopping experiences are revolutionizing the retail landscape, merging the efficiency of technology with the personal touch of traditional shopping.

Science & Technology

Forget Beacons: The Future of Retail May Be Magnetic

A new technology -- which uses a building's unique magnetic signature to locate not just stores, but also products -- aims to transform the way we shop at malls.

Social Media

In the New Golden Age of Ecommerce, Social Collaboration is Key

Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.

Business News

Extrabux: From Campus Startup to Social-Shopping Goldmine

Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.

Starting a Business

Poggled Serves Up Local Deals for Drinkers

This social network says it's more than just 'Groupon for nightlife.'

Business News

How an Art Gallery Created an Online Store for Social Shopping

Moontoast's digital platform helps affinity brands like Nashville's Arts Company translate Facebook fan fervor into online revenue.

Thought Leaders

How Polyvore Became a Trend-Setter in Social Shopping

This online community tells your network what to wear. Plus, a look at more ground-breakers in social commerce.

Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.

Marketing

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.