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Social Shopping

Technology

Forget Beacons: The Future of Retail May Be Magnetic

A new technology -- which uses a building's unique magnetic signature to locate not just stores, but also products -- aims to transform the way we shop at malls.

In the New Golden Age of Ecommerce, Social Collaboration is Key

Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.

Extrabux: From Campus Startup to Social-Shopping Goldmine

Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.

Poggled Serves Up Local Deals for Drinkers

This social network says it's more than just 'Groupon for nightlife.'

How an Art Gallery Created an Online Store for Social Shopping

Moontoast's digital platform helps affinity brands like Nashville's Arts Company translate Facebook fan fervor into online revenue.

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How Polyvore Became a Trend-Setter in Social Shopping

This online community tells your network what to wear. Plus, a look at more ground-breakers in social commerce.
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The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Marketing

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.