News and Trends

Sportswear Brand TechnoSport Lands INR 175 Cr Funding from A91 Partners

The Bengaluru-based brand plans to use the fresh funding to enhance manufacturing capabilities, focus on digital brand building, and amplify marketing activities. The funds will also support the expansion of sales and distribution channels to reach a wider audience.

News and Trends

Outgoing Puma India MD's Startup Raises INR 430 Crore Funding

Agilitas Sports aims to disrupt and redefine the sportswear industry by seamlessly integrating innovation and technology across the product value chain from the factory floor to the retail shelf


The Executive Selection: Adidas

The collection offers an updated take on the original Stan Smith Milencon court sneaker, as well as a newly transformed Stan Smith Relasted sneaker.

Thought Leaders

Under Armour's CEO Was "Broke" After Year One. Here's What Happened Next.

From selling T-shirts out of his car to billion-dollar sportswear brand.

Growth Strategies

Local Influencers are a Key Ingredient to an Effective Communication Mix

Decoding the key to this 95-year-old Danish Brand's successful India foray

News and Trends

Sustainable Buying Behaviour of Sportswear/gear Consumers in India

Indian consumers want products that are not compromised in quality and are trendy and stylish in affordable pricing