sportswear

News and Trends

Outgoing Puma India MD's Startup Raises INR 430 Crore Funding

Agilitas Sports aims to disrupt and redefine the sportswear industry by seamlessly integrating innovation and technology across the product value chain from the factory floor to the retail shelf

Lifestyle

The Executive Selection: Adidas

The collection offers an updated take on the original Stan Smith Milencon court sneaker, as well as a newly transformed Stan Smith Relasted sneaker.

Business News

Under Armour's CEO Was "Broke" After Year One. Here's What Happened Next.

From selling T-shirts out of his car to billion-dollar sportswear brand.

Growth Strategies

Local Influencers are a Key Ingredient to an Effective Communication Mix

Decoding the key to this 95-year-old Danish Brand's successful India foray

News and Trends

Sustainable Buying Behaviour of Sportswear/gear Consumers in India

Indian consumers want products that are not compromised in quality and are trendy and stylish in affordable pricing