Sportswear Brand TechnoSport Lands INR 175 Cr Funding from A91 Partners The Bengaluru-based brand plans to use the fresh funding to enhance manufacturing capabilities, focus on digital brand building, and amplify marketing activities. The funds will also support the expansion of sales and distribution channels to reach a wider audience.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

[L-R] Sunil Jhunjhunwala, Puspen Maity, & Sumit Santhalia, Co-founders of TechnoSport

TechnoSport announced the raising of INR 175 crore as its first external fundraising from A91 Partners.

The transaction's sole financial advisor was Advay Capital Advisors.

TechnoSport plans to use the fresh funding to enhance manufacturing capabilities, focus on digital brand building, and amplify marketing activities. The funds will also support the expansion of sales and distribution channels to reach a wider audience.

Puspen Maity, CEO of TechnoSport, said, "This infusion of capital marks a pivotal moment in our growth journey, enabling us to accelerate our expansion on multiple fronts. With this support, we are poised to scale our operations, enhance our product offerings, significantly increase our user base, drive brand building, and propel our digital acceleration efforts, ensuring we remain at the forefront of innovation in the sports technology industry."

Founded in around 2015 by Sunil Jhunjhunwala and Sumit Santhalia, TechnoSport offers high-performance apparel tailored for the Indian market at remarkably affordable prices.

The platform claims to have over 5,000 active retailers across 15 states.

"This infusion of funding will serve as a catalyst, empowering us to bolster our manufacturing infrastructure and amplify our digital brand presence. With this support, we are poised to extend our reach across borders, strengthening India's imprint on the global map and inspiring countless individuals worldwide to embrace an active lifestyle," added Sunil Jhunjhunwala, Co-founder and Managing Director at TechnoSport.

Sumit Santhalia, Co-founder and Director at TechnoSport, highlighted, "With plans to establish 100 exclusive brand outlets in the coming years, we are poised to expand our accessibility across the nation."

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Entrepreneurs, Stop Putting Your Life on Hold. Here's Why Embracing Joy Fuels Success

Emphasizing the urgency of not postponing life's joys for entrepreneurial success, advocating for immediate action to balance work and life to avoid future regrets.

Starting a Business

Smart Business Owners Start at the End — How to Achieve Entrepreneurial Success by Taking a 'Backward Approach'

This article advises entrepreneurs to take a "backward approach" to success by first articulating their end goal, then developing milestones, and finally creating a brand, partnerships and a team to execute.

Side Hustle

I've Made Hundreds of Thousands of Dollars With a Fun Side Hustle — And You Might Have Seen Me Doing It on TV

Phil Schraeder, CEO at GumGum Advertising, turned a childhood passion into a lucrative side gig.

Branding

How Businesses Can Capitalize on Emerging Domain Name Trends

The potential of new gTLDs and emerging domain trends is reshaping how businesses brand themselves online. Here's how you can stay ahead of the curve.

Business News

MrBeast's Holding Company Could Be Worth $5 Billion After Its Latest Fundraising Round

The YouTube creator is reportedly in talks to raise funds for a holding company for his various businesses, including his snack brand, Lunchly.