The Naming Book
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
7 Ways to Make an Unforgettable Business Name
Want people to remember your business's name? These seven strategies can help.
A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
How to Test and Choose the Best Name for Your Business
You want to trust your gut – but this test can help confirm that the name you like is right for your business.
Making Things Up: Why Fake Words May Be Right for Your New Business Name
By creating entirely new words, you may be able to develop a truly unique name for your business.
Compiling Your Brainstorming Results into Real Business Names
Here's one way to take all your business name ideas and narrow your options to something workable.
Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Learn why these three factors can make or break your business.
3 Factors That Will Determine How Unusual Your Business Name Can Be
An unusual business name can work in your favor…if you pay attention to these three qualities.