The Naming Book

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Brad Flowers

· 6 min read

Making Things Up: Why Fake Words May Be Right for Your New Business Name

By creating entirely new words, you may be able to develop a truly unique name for your business.

Brad Flowers

· 5 min read

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.

Brad Flowers

· 6 min read

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.

Brad Flowers

· 6 min read

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

Brad Flowers

· 6 min read