The Naming Book

Branding

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.

7 Ways to Make Your New Business Name Unforgettable

Want people to remember your business's name? These seven strategies can help.

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