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Cause marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Social Entrepreneurs

Social Entrepreneurship Has Unexpected Benefits for the Bottom Line

Call it entrepreneurial serendipity, but businesses that embrace worthy causes are finding charitable giving is a powerful brand enhancer.
Toms Shoes

TOMS Lands Major Investment From Bain Capital

Blake Mycoskie will keep a 50 percent stake in the social-good shoe startup he founded.
Social Responsibility

5 Secrets to Building a Business -- With Heart

How you can bring your business into alignment with your values, creating a better world while making a profit.
Expansion

TOMS Brings One-For-One Business Model to the Coffee Industry

Following a two-year absence from the company he founded, Blake Mycoskie is back with a new vision for the coffee industry and beyond.
Take It From The Pros

Still in the Doghouse: Lululemon Lowers Q4 Guidance

The Canadian yoga-clothing company, whose chairman announced his resignation in December following his controversial remarks about women, says it has seen sales 'decelerate meaningfully' since the sta...
Growth Strategies

How Blake Mycoskie Got His Groove Back

At CGI, TOMS founder Blake Mycoskie responds to his critics, discusses his newest production facility in Haiti and explains why he feels like an entrepreneur again.
Starting a Business

A Chance to Win $50,000 and Mentorship From TOMS Founder Blake Mycoskie

GOOD and TOMS are teaming up to help one lucky social entrepreneur turn her dream into a reality.
Take It From The Pros

Embracing Failure on the Path to Success

Leading entrepreneurs and innovators learn from their mistakes and accept that failures are inevitable in finding success.
Entrepreneurs

How I Did It: The TOMS Story

Blake Mycoskie explains why he jumped into the shoe business to Start Something That Matters.