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Mohamed El-Dib (Dibo)
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While some people may be more gifted than others, everyone can develop their creative thinking skills and abilities.
A minimum lovable product understands that some people will fall in love with it, while others may not like it at all.
In the most creative working cultures I've seen, people are free to make mistakes, and they are not scolded for doing so.
My short answer would be that they lose sight of their purpose- why they are here.