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Transparency

Michelle Pfeiffer's Fragrance Brand Took 20 Years (And Plenty of Rejection) to Build

She wanted the fragrance industry to be more transparent.The fragrance industry said no. So the actress took matters into her own hands.

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.

Reducing the Communication Gap Between Employees and Management

When everyone knows what's going on, your company benefits.

6 Simple Ways Founders Can Inspire Their First Employees

Treat everyone with respect, from the chairman of the board to the part-time maintenance worker.

10 Influencer Marketing Trends to Keep Your Eye On

The key is to success is to integrate influencers into your marketing team.

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Transparency

Transparency Can Make Life and Business Much Easier for Entrepreneurs

The less you try to hide the less energy you waste trying to hide it.
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Be a courageous leader who illuminates flaws instead of hiding them.

She Broke Barriers in Tech and Now Runs the Largest International Cannabis Women's Network

With her partners in Ellementa, Aliza Sherman focuses on transparency to dispel misconceptions and educate women on cannabis' health-and-wellness benefits.
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3 Ways Leadership Has Kept Best Buy Standing Tall While Its Competitors Fell

Entrepreneurs can learn a lot from how Best Buy rebounded after nearly closing its doors during the 2008 recession.
Sharing Economy

A Foundation of Trust Is How the Sharing Economy Thrives

Trust is built on transparency and confidence. If you don't have it, your brand will be hurt.