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Transparency

If No One Is Engaging With Your Marketing, You Should Do This

Sometimes, being 'professional' is not what's best for your business.

How This Entrepreneur Dealt When Half of Her Team Quit 3 Days Before a Major Investment Deal Closed

Transparency, time and a little bit of wine helped Sampler founder and CEO Marie Chevrier find a way forward.
Emotions

How Crying Could Save Your Business

Entrepreneurs need to let emotions out and people in.
customer trust

3 Essential Traits for Earning the Trust of Your Customers

Trust is invaluable, but it can't be purchased, only earned. There is no shortcut, only commitment.
Workplaces

6 Trends Shaping a Future for People in the Workplace

The most important aspect of emerging technologies is how people and organizations put them to work.
Crisis Management

What Entrepreneurs Can Learn From Theranos's Fall From Grace

Honesty and transparency are vital for success. Don't let your customers hear from somebody else that you've sold them a work in progress.
IPO

An IPO Isn't Just a Way to Raise Money -- It Shows a Company Is Mature and Deserving of Trust

Going public means a company meets certain standards of increased corporate governance, responsible leadership and financial transparency.
Customer Loyalty

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.
Ask Entrepreneur

When His Industry Was Hit With a Catastrophic Event, This Business Leader's Response Was to Be as Transparent as Possible With Customers

After Lehman Brothers collapsed, Wealth Management Group sought to reassure customers by explaining what was happening.
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