Trust Based Marketing
Marketing is getting harder than ever — but so is being a consumer.
Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here's how.
At first, raw authenticity makes you feel vulnerable and uncomfortable. But it pays off.
Newsletters remain invaluable sales tools, but the old weekly-update paradigm is simply not enough to keep your brand uppermost in prospects' minds.
In these evolving times, it is more important than ever to stay true to your core values and brand positioning.
After the events of 2020, trust has never been more important.
Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire.
Show, don't tell, how you've got your customers' best interests at heart.
Nobody will buy from you unless they trust you, but once they trust you they will buy again.
If your website has a lot of traffic but few conversions, it's time to figure out the problem.
People only buy when they trust the person selling.
If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.
Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.
Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.