Trust Based Marketing

Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire.

Show, don't tell, how you've got your customers' best interests at heart.

Nobody will buy from you unless they trust you, but once they trust you they will buy again.

If your website has a lot of traffic but few conversions, it's time to figure out the problem.

People only buy when they trust the person selling.

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.

Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.

Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.

Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.

Data proves influencer marketing is the fastest growing type of marketing today.

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.

Think of it as a way to connect with your audience's audience.

The online world is a crowded space for brands – all vying for your attention (and money). With some companies turning to a rewards program to gain trust, others are using their influence.

With competition fierce, companies need to develop brands that instill these two things in its strategy.

Your website will build an audience faster, develop a brand and possibly become more profitable.

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.

Writing your own book can establish you as an authority and expert.

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.