Video Advertising

A Business Perspective on the Impact of Production Quality on Video Advertising
Video Marketing

A Business Perspective on the Impact of Production Quality on Video Advertising

A compelling story is far more important that shinier production quality.
Serenity Gibbons | 5 min read
5 Reasons Your Mobile App Needs Video Integration

5 Reasons Your Mobile App Needs Video Integration

Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition.
Michael Georgiou | 5 min read
The 7 Top Video Tools You Should Be Using Now

The 7 Top Video Tools You Should Be Using Now

Have you started your video marketing campaign yet? Because your competitors probably have.
Rehan Ijaz | 5 min read
The Year of the Video: 5 Ways to Master a New Must-Do

The Year of the Video: 5 Ways to Master a New Must-Do

Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.
Lucinda Honeycutt | 7 min read
3 Brands That Got Creative and Got It Right With Mobile Video Advertising

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Shayna Smilovitz | 5 min read

More From This Topic

Let Customers Get to Know You With Video
Video Marketing

Let Customers Get to Know You With Video

Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
Walter Chen | 6 min read
Instagram Rolls Out 60-Second Video Option for Advertisers
Instagram Marketing

Instagram Rolls Out 60-Second Video Option for Advertisers

T-Mobile and Warner Bros. have already taken advantage of the new feature.
Carly Okyle | 2 min read
4 Must-Haves for Brands Considering TV Commercials
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman | 5 min read
Building a Can't-Miss Video Advertising Campaign for 2016
Video Marketing

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks | 5 min read
Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'
Online Video

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Geoff Weiss | 2 min read
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Online Video

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Geoff Weiss | 3 min read
At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage
Online Video

At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage

Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
Geoff Weiss | 5 min read
WATCH: The 5 Most Popular YouTube Ads of the Past Decade
Video Advertising

WATCH: The 5 Most Popular YouTube Ads of the Past Decade

Winners run the gamut from the gut-wrenching to the inane.
Geoff Weiss | 1 min read
Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls
Mobile Marketing

Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls

Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.
Caitlin Spaan | 5 min read
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov | 4 min read