Video Advertising

News and Articles About Video Advertising

Instagram Rolls Out 60-Second Video Option for Advertisers
Instagram Marketing

Instagram Rolls Out 60-Second Video Option for Advertisers

T-Mobile and Warner Bros. have already taken advantage of the new feature.
Carly Okyle
4 Must-Haves for Brands Considering TV Commercials
Marketing Bootcamp

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
Marketing Bootcamp

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'
Online Video

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Geoff Weiss
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Online Video

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Geoff Weiss
At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage
Online Video

At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage

Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
Geoff Weiss
WATCH: The 5 Most Popular YouTube Ads of the Past Decade
Marketing Bootcamp

WATCH: The 5 Most Popular YouTube Ads of the Past Decade

Winners run the gamut from the gut-wrenching to the inane.
Geoff Weiss
Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls
Mobile Marketing

Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls

Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.
Caitlin Spaan
5 Secrets to Succeed at Video Advertising
Marketing Bootcamp

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
A Checklist of 8 Best Practices for Successful Video Campaigns
Marketing Bootcamp

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Rocco Baldassarre
How Yahoo Plans to Make Tumblr Into a Video Giant
Video

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Erin Griffith
Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales
Mergers and Acquisitions

Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Geoff Weiss
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Marketing Bootcamp

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
Tanya Benedicto Klich
The Video Revolution Will Not Be Televised
Television

The Video Revolution Will Not Be Televised

Viewing habits and advertising trends are poised for a dramatic and sweeping change.
Kevin Bobowski