News and Articles About Video Advertising
Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
T-Mobile and Warner Bros. have already taken advantage of the new feature.
Make More Happen
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
Winners run the gamut from the gut-wrenching to the inane.
Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Mergers and Acquisitions
The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Why every entrepreneur should consider launching a YouTube ad campaign.