Video Advertising
News and Articles About Video Advertising
Marketing Bootcamp ![Walter Chen]()
Let Customers Get to Know You With Video
Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
Instagram Marketing ![Carly Okyle]()
Instagram Rolls Out 60-Second Video Option for Advertisers
T-Mobile and Warner Bros. have already taken advantage of the new feature.
Marketing Bootcamp ![Erik Huberman]()
4 Must-Haves for Brands Considering TV Commercials
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Marketing Bootcamp ![Jason Parks]()
Building a Can't-Miss Video Advertising Campaign for 2016
A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Online Video ![Geoff Weiss]()
Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'
Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Online Video ![Geoff Weiss]()
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Online Video ![Geoff Weiss]()
At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage
Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
Marketing Bootcamp ![Geoff Weiss]()
WATCH: The 5 Most Popular YouTube Ads of the Past Decade
Winners run the gamut from the gut-wrenching to the inane.
Mobile Marketing ![Caitlin Spaan]()
Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls
Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.
Marketing Bootcamp ![Alex Debelov]()
5 Secrets to Succeed at Video Advertising
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Marketing Bootcamp ![Rocco Baldassarre]()
A Checklist of 8 Best Practices for Successful Video Campaigns
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Video ![Erin Griffith]()
How Yahoo Plans to Make Tumblr Into a Video Giant
Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Mergers and Acquisitions ![Geoff Weiss]()
Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales
The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Marketing Bootcamp ![Tanya Benedicto Klich]()
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Why every entrepreneur should consider launching a YouTube ad campaign.
