Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.

Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.

T-Mobile and Warner Bros. have already taken advantage of the new feature.

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.

Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.

Winners run the gamut from the gut-wrenching to the inane.

Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.

Viewing habits and advertising trends are poised for a dramatic and sweeping change.

Previously little-known Directr has joined YouTube's video advertising team, the companies announced.

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.

Could arch internet search rivals Google and Yahoo be headed for a battle over online video viewers? Maybe... if Marissa Mayer has her way.

Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.