The Year of the Video: 5 Ways to Master a New Must-Do
Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Instagram Rolls Out 60-Second Video Option for Advertisers
T-Mobile and Warner Bros. have already taken advantage of the new feature.
4 Must-Haves for Brands Considering TV Commercials
It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Building a Can't-Miss Video Advertising Campaign for 2016
A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'
Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers
Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
At VidCon, the World's Biggest YouTube Convention, Rival Video Platforms Rush the Stage
Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.
WATCH: The 5 Most Popular YouTube Ads of the Past Decade
Winners run the gamut from the gut-wrenching to the inane.
Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls
Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.