Video Advertising

Marketing

How To Create Engaging Video Content for Your Brand

Video marketing is in demand, and it doesn't have to cost a ton to create solid content with terrific reach and impact.

Marketing

Why YouTube Ads Should Be in Your Advertising Budget

Should you add YouTube to your marketing and advertising strategy?

Business News

Where is Video Advertising Heading?

Going further into 2022 and looking forward to 2023, we can expect to see these key developments in AdTech and Connected TV in particular.

Science & Technology

Video Ad Tech You Can't Ignore

Just as video is keeping the online advertising landscape under its reign, video ad tech stays in the limelight as one of the key staples affecting video ad campaign effectiveness.

Marketing

How to Create Video Advertising Campaigns for the Long Run

It's tough enough to create a funny, on-trend video, let alone one that also moves product. Here's one marketer's advice.

Starting a Business

How Startups Can Make Great Video Content with Little to No Budget

Great content can be made on a budget - you just need to know how.

Technology

How to Adapt Keynote Presentations to Short-form Videos

It is easier to retain information from short and succinct videos compared to longer ones

Growth Strategies

5 New Job Trends for the Voice-over Artist

There is increasing demand for confident and rich voices in the entertainment, advertising, corporate, e-learning, animation, training, marketing, education, radio and other industry verticals

Marketing

A Business Perspective on the Impact of Production Quality on Video Advertising

A compelling story is far more important that shinier production quality.

Devices

5 Reasons Your Mobile App Needs Video Integration

Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition.

News and Trends

Online Video Advertising Trends to Watch Out For in 2018

Mass personalization to be the key to winning customer trust and wallet share in 2018

Marketing

The 7 Top Video Tools You Should Be Using Now

Have you started your video marketing campaign yet? Because your competitors probably have.

Marketing

The Year of the Video: 5 Ways to Master a New Must-Do

Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.

Marketing

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.

Marketing

Let Customers Get to Know You With Video

Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.