How-To GuidesStartup BasicsBusiness IdeasBusiness PlanningStartup FinancingSuccess StoriesHome-Based Business

Five Businesses Born at a Bar

The back-of-the-napkin business plan is not just a myth. Here are just a few examples of business ideas that took shape over drinks.

Once in a while, the drinks let loose a sparkler of an idea and a cocktail napkin takes a turn as notebook. We went looking for entrepreneurial ideas conceived at bars. Here's what we found.

1. When the green chiles they'd ordered from their native New Mexico didn't arrive at their home in Tampa, Fla., Allison Rugen and Carlo Marchiondo made a logical next move. "We walked across the street to a local bar to drown our sorrows," Rugen says. "Up on our semi-drunken high horses, we ranted about the superior job we would do as chile distributors." Then--on a cocktail napkin they still have--the duo jotted down the plan for Southwest Chile Supply, a company that now includes restaurants, wholesale accounts and chile merchandise. 

2. Three martinis and 10 cocktail napkins from Chicago's Boka. That's what it took, in 2007, for Daniel Adamany and Aaron Nack to come up with the business plan for their IT company, Ahead. Last year's revenues? $130 million. Definitely enough cash for Adamany--a Grey Goose man--and Nack--who prefers Belvedere--to order a few celebratory martinis.

3. Publicist Lisa Jeffries was always in the know about the best to-dos around Raleigh, N.C. When friend Evan Roberts asked for a New Year's Eve 2009 recommendation, she "realized there wasn't one source to sort all of these offerings," Jeffries says. She met Roberts for drinks at Sauced Pizza and came up with the idea for RaleighNYE.com, a one-stop guide to the city's NYE parties. Up next: an app to clue people in on events year-round.

4. Jason Stenseth and Mazen Dauleh drafted a plan for their medical equipment rental company, 123DME, in just 30 minutes while sipping Crown and Cokes at a Denver bar. "We bought the domain, put the website up and registered with the state on the spot," Stenseth says. Their idea to sell and rent equipment not usually covered by insurance may have started as a lark, but their client base now includes hospitals, schools, doctors' offices and medical supply companies--and they're considering franchising.

5. Kimberly Fowler says her epiphany came mid-mojito at James Beach in Venice, Calif. Though her Yoga for Athletes classes were popular, many of her members had to maintain a second gym membership for weight training. When she overheard a waiter at James Beach say "just add mint," she realized she could just add weights to YAS. Yoga for Athletes Ripped was born.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the July 2011 print edition of Entrepreneur with the headline: Born at the Bar.

Did you find this story helpful? YesNo
Thanks for making Entrepreneur better for everyone.
Please tell us why?





Kara Ohngren is a freelance writer and part-time editor at SecondAct.com. Her work has appeared in publications including Entrepreneur Magazine, The New York Times, MSNBC, The Huffington Post and Business Insider

Ads by Google

0 Comments. Post Yours.

Comments:

medical equipment rental is real good if you can develop business with hospitals

Idea can come any where, but right contact is vital in making it possible.

Trivial Persuit was as well

The best way to get and idea has to be to leave home without your notebook and pen. Leave your umbrella at home and it will rain!

So are you saying people should go to bars to start up a new venture? Lol.

Coming up with the right idea is challenging, but it's just the tip of an ice-burg in turning a profit (which is the ultimate goal). The next step is to get a business plan written, start working on raising capital and actually bringing your idea to fruition.

SWA - Southwest was created in a bar. They have the cocktail napkin in a frame at company headquarters. 

Don't forget the United States Marine Corps was founded in a bar. Tun Tavern in Philly. Not a business, but very important nonetheless.

Very interesting I must say.it is true that people think more out of the box when they are under the influence of alcohol.

Thanks for being so kind as to include me and Evan, Entrepreneur Magazine! Looking forward to more great content from you all in print, here on the site, and on twitter, too.

blog comments powered by Disqus

Shipping & Logistics Center

Presented by
More Tips »

Most Popular on Entrepreneur.com

From the Entrepreneur Bookstore

Ads by Google
Subscribe to Entrepreneur
Less than $1 an issue
close
Entrepreneur Magazine's Entrepreneur of 2012 - Presented by The UPS Store