Rahul Varshneya
Rahul Varshneya is a startup coach and co-founder of Arkenea LLC, a mobility and cloud solutions company with offices in San Jose, Calif. and Pune, India. He blogs at http://rahulvarshneya.com/blog.
Mobile App Marketing 101: How to Spread the Word About Your App
You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
4 Essentials for Successful Mobile Apps
The mobile app market is growing by the minute. But with more than a million apps available to consumers, how can you ensure your idea is successful? Here are four key factors to keep in mind.




