Sean Lyden is the CEO of Prestige Positioning (a service of The Professional Writing Firm Inc.), an Atlanta-based firm that "positions" clients as leading experts in their field-through ghost-written articles and books for publication. Clients include Morgan Stanley, IFG Securities, SunTrust Service Corp. and several professional advisory and management consulting firms nationwide.
Landing Your First Customers
Once you identify your target market, explore these shoestring ideas for making contact.Make Time for Marketing
No time to market your biz? Then don't be surprised when the client well runs dry. Here are six tips for finding time.Nine Tools for Building Customer Loyalty
Don't let customers go after only one sale. Use these follow-up tools to keep them coming back for more.Five Tips to Squash Public-Speaking Fears
You can boost biz by giving seminars, but make sure to get over your fear of public speaking first! Here's how.Nine Tools for Building Customer Loyalty
Are you getting repeat business? Don't let customers go after one purchase, win them back with a follow-up program.
Landing Your First Customers
Once you identify your target market, explore these shoestring ideas for making contact.Choosing the Best Name for Your Business
Understand the elements of a great name before you commit to one.Speak out to Boost Your Business
Demonstrate your expertise through seminars--just make sure you get over that little fear of public speaking first.Create a Steady Sales Cycle
So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.How to Generate Publicity
Boost your business to the next level by promoting yourself as an expert or author.Building an Effective Mailing List
To get your direct-mail message across, you have to start out with the right names.Make Newspaper Ads Work for You
Is your print campaign falling flat? You may be neglecting two keys to success.Find Time for Marketing
.or kick yourself later when your client pool dries up. Here are 6 ways to make time for marketing.Attract More Business With Direct-Mail Postcards
It's powerful-and affordable. So put direct mail to work for you now.Get Over Your Networking Shyness
You can't get the word out on your business unless you're talking it up. Overcome your marketing hesitance with these 5 tips.Marketing Buzz 9/01
Becoming an author could be good for business.Can Failure Be Good?
Not when you take it for what it is, a failure. But if you apply the lessons you learn from one venture to a new and improved one, failure can be the best thing that ever happens to you.Kick the Habits
The 5 worst habits of startup entrepreneurs--and how to give 'em the boot for goodWhen to Say When
It's your business. Your dream. Your baby. And it's failing miserably. Is it time to call it quits?Keeping Your Shirt From Creditors
Don't let debt take over your dream.Finding Your Passion
Call it passion, enthusiasm or fire in the belly--it's what energizes successful entrepreneurs. Here's how to unlock yours.Rejecting The Fear Of Rejection
Take the first step toward getting things done by facing your fears.7 Investor Presentation Pitfalls
Silicon Valley venture capitalists dish the dirt on the biggest blunders you could make during a presentation to investors.Perfect Balance
Steps to help you achieve balance between work, family and play when you're launching your start-upTime Out
Effective tips for handling business conflictsFight Back
If you've been a victim of "ism"--racism, ageism, sexism--these tips will keep you from getting discouraged.Opportunity Knocks
It's been proven that the power of the mind is strong, so why not cultivate an "opportunity mindset" to help you find the success you deserve?You Ought To Be Committed
If you're feeling overwhelmed by the amount of work you've taken on, check out these five tips to de-stress and get back on track.It Was A Dark And Stormy Night
When it seems as if your only option is to close up shop and get a "real job", here's how to persevere.Blind Faith
Don't worry! We'll tell you how to overcome your feelings of intimidation and reach your goals.Most Popular
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