President of shroomsocial
Alice Martin is president of shroomsocial, a leading digital marketing firm specializing in social media services and web development. With a background in marketing, radio and TV, Martin sees her work as an art and a science, bringing the voice of brands alive. Her clients cross the spectrum of verticals food, wine, arts and entertainment, lifestyle and retail.
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When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Here's how to get started on the microblogging platform and what you should and should not do.