Anand Srinivasan

Anand Srinivasan

Founder, LeadJoint.com

Anand Srinivasan is the founder of LeadJoint, a Chennai, India-based online subscription service for SEO consultants to find new clients. He is the author of How We Did It.  

5 Lesser-Known Challenges of Running an Ecommerce Store
Business Optimization

5 Lesser-Known Challenges of Running an Ecommerce Store

Problems in shipping, inventory management and taxes can sneak up on you.
Why Mobile Won't Kill Desktop Ecommerce
Mobile Ecommerce

Why Mobile Won't Kill Desktop Ecommerce

Retail should continue to pay attention to both platforms.
Where to Find Your Ideal Tech Co-Founder
Co-founders

Where to Find Your Ideal Tech Co-Founder

A few, very lucky entrepreneurs have friends qualified to be their co-founder. For everybody else it's a little like arranged marriage.
3 Steps to Get Prospects Coming Back to Your Website
User Engagement

3 Steps to Get Prospects Coming Back to Your Website

It takes seven to 13 interactions with a potential customer to deliver a sales-ready lead. Here a few ways to keep engagement high.
4 Challenges That Marketplace Businesses Face, and How to Overcome Them
Online Marketplace

4 Challenges That Marketplace Businesses Face, and How to Overcome Them

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
How to Distribute Your Marketing Budget Between SEO and PPC
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
How Frequently Should You Be Sending Out Your Email Newsletter?
Email Newsletters

How Frequently Should You Be Sending Out Your Email Newsletter?

The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Product Packaging

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Conversion Rates for the Most Popular Marketing Channels
Return on Investment

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
7 Creative Link-Building Techniques to Improve Your Website SEO
Search Engine Optimization

7 Creative Link-Building Techniques to Improve Your Website SEO

SEO agencies and business owners share creative strategies they used to build links for their website
How to Not Be Swamped When Sales Finally Begin Flooding In
Small Business - Big Impact

How to Not Be Swamped When Sales Finally Begin Flooding In

An abrupt spike in sales can rock a startup. Seven entrepreneurs who have been through it tell their stories.
Successful Entrepreneurs Offer 5 Tips for Finding Elusive Startup Funding
Startup Funding

Successful Entrepreneurs Offer 5 Tips for Finding Elusive Startup Funding

When you no longer need their money, investor will flock to your business. The trick is keeping the bills paid until then.
6 Tips For Finding the Right Developer
Site Development

6 Tips For Finding the Right Developer

If ever you needed to hire somebody who knows more than you, it's your developer. But you have to learn a lot to get it right.
7 Tips for a Smooth Start to Manufacturing
Manufacturing

7 Tips for a Smooth Start to Manufacturing

To avoid the pitfalls between prototype and real product, take it slow and know who you are trusting to manufacture your product.
Paying Monthly Bills Before the Company Has Earned a Dime
Startup Funding

Paying Monthly Bills Before the Company Has Earned a Dime

How do you survive in a startup's infancy before there's a sale or even a product? See what these nine entrepreneurs did.