Founder of MyBlogU, Brand Manager at Internet Marketing Ninjas
Ann Smarty is the Brand and Community manager at
as well as the founder of
. Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of regular Twitter chats #vcbuzz and #myblogu.
Marketers have a unique opportunity to get closer to their customers through emerging technology, turning the tables on traditional advertising techniques.
Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.
There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.
Basic research and expert interviews can be used in various channels to increase reach.
Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Social Media Marketing
The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Google is huge but it is not the entire online marketplace, unless you let it be.
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© 2015 Entrepreneur Media, Inc.