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April Y. Pennington

30 Recent Stories

Guilt-Free Goodies

How one entrepreneur found sweet success with healthy cookies
July 1, 2008 in Success Stories

Bling Your Business Cards

First impressions count, so give your business cards some style.
January 1, 2007 in Branding

From Scratch

How one entrepreneur built something out of nothing
December 1, 2006 in Entrepreneur Magazine

Bowled Over

Business is booming for these entrepreneurs, and they're not worried about the competition.
November 1, 2006 in Entrepreneur Magazine

Media Mavens

Their Kidz Bop CDs were a big hit--so these guys sought success in other channels.
November 1, 2006 in Entrepreneur Magazine

The New CIO

Executives specializing in innovation.
November 1, 2006 in Entrepreneur Magazine

Jump On In

Once tech-illiterate, this entrepreneur got on eBay--and got savvy fast.
October 20, 2006 in Your Website

Sound Decision

A headphone retailer finds ways to pump up the volume of his business.
October 20, 2006 in Your Website

Shopping Pros

Consignment boutique owners look to ProStores to snag more shoppers.
October 20, 2006 in Your Website

Research Your Industry

Before you launch, get to know your industry like the back of your hand.
October 10, 2006 in Market Research

When Word Gets Out...

Your customers are your best marketers.
October 10, 2006 in Entrepreneur Startups Magazine

Go-It-Alone Businesses

Think your biz will never succeed if you go it alone? Think again.
October 10, 2006 in Entrepreneur Startups Magazine

New School

The current education system does entrepreneurs no favors.
October 1, 2006 in Entrepreneur Magazine

Laugh Factory

The humor in everyday life inspired this witty entrepreneur to get down to business.
October 1, 2006 in Retail Profiles

Office Humor

At this entrepreneur's corporate workshops, wit and wisdom go hand in hand.
October 1, 2006 in Entrepreneur Magazine

Buying Power

How to give Generations X and Y what they want.
September 1, 2006 in Entrepreneur Magazine

Change Agent

Providing urban marketing know-how to corporate America, this entrepreneur moves to his own beat.
September 1, 2006 in Service Business Profiles

Risking It All to Tell a Story

This filmmaker's bold documentaries don't shy away from big issues.
September 1, 2006 in Success Stories

Odd Man In

Don't go on luck: Know the odds.
August 1, 2006 in Entrepreneur Magazine

Supermarket Sweep

When online grocers started closing shop, a family-owned store grabbed the market.
August 1, 2006 in Entrepreneur Magazine

Field of Dreams

This entrepreneur is making a difference for women in tech--and her SMB clients.
August 1, 2006 in Entrepreneur Magazine

Firm Foundation

Two entrepreneurs build a cosmetics empire based on flawless faces and celebrity clients.
July 1, 2006 in Entrepreneur Magazine

In on the Action

Meet the new entrants to the action-sports retail market.
July 1, 2006 in Entrepreneur Magazine

Civil Service

Position your company to get government contracts.
July 1, 2006 in Entrepreneur Magazine

Friendly Faces

A Harvard student creates a new way for students to network and revolutionizes how this generation's classmates connect.
June 1, 2006 in E-Business Profiles

Near, Far...

Wherever they are, virtual employees can benefit your business.

MBA to the Rescue

Need help growing your business? Go back to school.
June 1, 2006 in Startup Basics

Marketing Advice From an Expert

An expert shares his tips for simply irresistible marketing.
June 1, 2006 in Marketing Basics

Be Honest

Sometimes it's hard to tell the truth, but at work, honesty really is the best policy.
June 1, 2006 in Entrepreneur Magazine

Design Time

Expecting parents welcomed two bundles of joy: a new baby and a design business.
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