April Y. Pennington

30 Recent Stories

Success Stories

Guilt-Free Goodies

How one entrepreneur found sweet success with healthy cookies
Branding

Bling Your Business Cards

First impressions count, so give your business cards some style.
Entrepreneur Magazine

From Scratch

How one entrepreneur built something out of nothing
Entrepreneur Magazine

Bowled Over

Business is booming for these entrepreneurs, and they're not worried about the competition.
Entrepreneur Magazine

Media Mavens

Their Kidz Bop CDs were a big hit--so these guys sought success in other channels.
Entrepreneur Magazine

The New CIO

Executives specializing in innovation.
Websites

Jump On In

Once tech-illiterate, this entrepreneur got on eBay--and got savvy fast.
Websites

Sound Decision

A headphone retailer finds ways to pump up the volume of his business.
Websites

Shopping Pros

Consignment boutique owners look to ProStores to snag more shoppers.
Market Research

Research Your Industry

Before you launch, get to know your industry like the back of your hand.
Entrepreneur Startups Magazine

When Word Gets Out...

Your customers are your best marketers.
Entrepreneur Startups Magazine

Go-It-Alone Businesses

Think your biz will never succeed if you go it alone? Think again.
Entrepreneur Magazine

New School

The current education system does entrepreneurs no favors.
Retail Profiles

Laugh Factory

The humor in everyday life inspired this witty entrepreneur to get down to business.
Entrepreneur Magazine

Office Humor

At this entrepreneur's corporate workshops, wit and wisdom go hand in hand.
Entrepreneur Magazine

Buying Power

How to give Generations X and Y what they want.
Service Business Profiles

Change Agent

Providing urban marketing know-how to corporate America, this entrepreneur moves to his own beat.
Success Stories

Risking It All to Tell a Story

This filmmaker's bold documentaries don't shy away from big issues.
Entrepreneur Magazine

Odd Man In

Don't go on luck: Know the odds.
Entrepreneur Magazine

Supermarket Sweep

When online grocers started closing shop, a family-owned store grabbed the market.
Entrepreneur Magazine

Field of Dreams

This entrepreneur is making a difference for women in tech--and her SMB clients.
Entrepreneur Magazine

Firm Foundation

Two entrepreneurs build a cosmetics empire based on flawless faces and celebrity clients.
Entrepreneur Magazine

In on the Action

Meet the new entrants to the action-sports retail market.
Entrepreneur Magazine

Civil Service

Position your company to get government contracts.
E-Business Profiles

Friendly Faces

A Harvard student creates a new way for students to network and revolutionizes how this generation's classmates connect.
Entrepreneur Startups Magazine

Near, Far...

Wherever they are, virtual employees can benefit your business.
Startup Basics

MBA to the Rescue

Need help growing your business? Go back to school.
Marketing Basics

Marketing Advice From an Expert

An expert shares his tips for simply irresistible marketing.
Entrepreneur Magazine

Be Honest

Sometimes it's hard to tell the truth, but at work, honesty really is the best policy.
Entrepreneur Startups Magazine

Design Time

Expecting parents welcomed two bundles of joy: a new baby and a design business.
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