Freelance Writer & Former Entrepreneur
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter
When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
The employee you have to keep the closest eye on is yourself.
Real leaders are too busy meeting their responsibilities to worry if they are "real'' leaders.
Every meeting gone bad is a lost opportunity for collaboration essential.
There is lots of debate over the mechanics of how social media boosts SEO but no doubt that it does.
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Missed a deadline? Lost an important client? Facing an unexpected competitor? Stay calm and react with a plan.
Your idea may look great on paper, but boy oh boy do things change -- and they will.
Building a team to successfully bring that crucial first product to market requires intuition, common sense and patience.
You can make a lot of money as an entrepreneur, but you are more likely to go broke. For some people, that combination is irresistible.
How To Write a Business Plan
Your business plan isn't a romance novel, so don't depend on just your passion to get investors interested in reading it.
Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Sincerely paying attention when others are speaking has a magical way of making you sound brilliant.
The audience is watching to see if you know what you're talking about.