Rahul Varshneya

Rahul Varshneya

Entrepreneur and Mentor, Arkenea Co-Founder

Rahul Varshneya is the co-founder of San Jose, Calif.-based Arkenea LLC, an app development company. He offers a free email course on maximizing app downloads.

How Do You Decide the Right Features for Your MVP?
Product Development

How Do You Decide the Right Features for Your MVP?

First, distinguish between the "must-have" features vs. those merely be "nice to have."
Should Your Startup Outsource Tech? 4 Questions to Help You Decide.
Outsourcing

Should Your Startup Outsource Tech? 4 Questions to Help You Decide.

Just how soon do you have to get that product of yours to market?
Lies App Developers Tell to Acquire Your Business
App Developers

Lies App Developers Tell to Acquire Your Business

Five scenarios to watch out for, to make sure you're getting what you pay for.
Write an App Store Description That Excites With These 5 Tips
Mobile Apps

Write an App Store Description That Excites With These 5 Tips

Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
Test Drive These 4 Elements to Increase Mobile App Traction
Apps

Test Drive These 4 Elements to Increase Mobile App Traction

If you're relentless in optimizing these components of your product, it will be superior and find a bigger audience.
What You Need to Know to Enter the Hot Health and Fitness App Category
Apps

What You Need to Know to Enter the Hot Health and Fitness App Category

Here are the essentials you need if you're interested in building a product in this space.
4 Ways to Use Email to Increase App Installations
Email Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
3 Factors That Could Limit The Growth Of Your Mobile-App Startup
Mobile Apps

3 Factors That Could Limit The Growth Of Your Mobile-App Startup

Mistakes are bound to happen, but these can totally be avoided.
5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed
Apps

5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed

Should you build a business plan or seek patent protection for your app?
Mobile Apps

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
4 Types of Apps That Never Succeed
Apps

4 Types of Apps That Never Succeed

If you're launching an app-based business, stay clear of these problems that will sink your startup.
5 Landing Page Must-Haves to Boost App Downloads
Online Marketing

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
22 Quotes to Inspire Your Marketing Efforts
Marketing

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
6 Techniques to Effectively Gamify a Mobile App
Mobile Apps

6 Techniques to Effectively Gamify a Mobile App

Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
5 Reliable Methods for Building Trust in Your Mobile App
Marketing Strategies

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.