Entrepreneur and Mentor, Arkenea Co-Founder
Rahul Varshneya is the co-founder of San Jose, Calif.-based Arkenea LLC, an app development company. He offers a free email course on maximizing app downloads.
Here are the essentials you need if you're interested in building a product in this space.
To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
Mistakes are bound to happen, but these can totally be avoided.
Should you build a business plan or seek patent protection for your app?
These avenues bring in predictability in growth and user acquisition.
If you're launching an app-based business, stay clear of these problems that will sink your startup.
When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
If you want to be competitive, your product better look great and be intuitive.
Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Here is what you should do to make sure your product sails through the approval process.
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
If you're looking for new customers, look no further than the people already using your product.