Mobile Product Strategy Consultant and Co-Founder of Arkenea
Rahul Varshneya is the co-founder of San Jose, Calif.-based Arkenea LLC, an app development company. He offers a free email course on maximizing app downloads.
You need to be active on all three fronts to drive traffic to your website and increase sales.
Five top guys tell you exactly what they want to hear -- and what they don't.
First, distinguish between the "must-have" features vs. those merely be "nice to have."
Just how soon do you have to get that product of yours to market?
Five scenarios to watch out for, to make sure you're getting what you pay for.
Here are a few tips that will help you write a description for your mobile app that has the potential to hook users into downloading.
If you're relentless in optimizing these components of your product, it will be superior and find a bigger audience.
Here are the essentials you need if you're interested in building a product in this space.
To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
Mistakes are bound to happen, but these can totally be avoided.
Should you build a business plan or seek patent protection for your app?
These avenues bring in predictability in growth and user acquisition.
If you're launching an app-based business, stay clear of these problems that will sink your startup.
When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.