CEO and Co-Founder, Onboardly
Renée Warren is co-founder of
, a company focused on helping funded technology startups and midsize entrepreneurially minded companies be more visible and acquire more customers. It does this through content marketing, startup PR and social media -- and publishes a
Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
Some clients simply aren't worth the money they are paying.
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
If you're in business, you're in the business of sales. That's what keeps your company alive. Here are four critical lessons.
Getting things done is all about focusing on the task at hand.
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© 2015 Entrepreneur Media, Inc.