Body piercing started as a fad in the '80s, continued to expand in popularity in the '90s, and looks to be becoming a mainstream industry in the new millennium. Starting a body piercing service does require experience or experienced staff; however, that's about the only requirement. This business venture can be started for peanuts and operated from a fixed location or on a mobile basis in different locations during peak holiday times. An obvious partnership for this kind of unique business is to incorporate your service with an existing business such as a tattoo parlor or hair and nail salon. Business partnerships help to reduce initial startup costs and ongoing monthly overhead costs.
Since the majority of your customers will be 18-30 year-olds, some of the most popular body piercing parlors are located near universities and colleges. Distributing fliers and coupons with specials such as "$10 off a piercing with jewelry purchase" on and near the campus will help attract first-time customers.