In exchange for a fee, give small business owners the real lowdown on the quality of their site. In the rush to get online, many small-business owners forget that information and services should provide value on their site. In a nutshell, as the quality consultant you'd view a client's website and submit a full report. The report could include a comparison to competitor sites, a rating on how user-friendly their site is, and suggestions on how the site could be improved. These improvements could range from including a software application to providing enhanced visitor services to changing the style of how content is presented.