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MotoPhoto

At a Glance

Products & Services: Digital portrait studio, photo processing & photo gifts

Number of Locations:

Total Investment: $225K - 275K

Founded: 1981

Began Franchising: 1982

Private Owned

About MotoPhoto

What started out as a simple Ohio camera shop in 1946 has turned into a nationwide network of franchised photo processing and portrait studios.

Robert Adler's original store has evolved into a chain of stores that provide on-site processing, photo accessories and merchandise, and digital technology, including digital printing, writing images to CDs, providing customers with Internet uploads and maintaining imaging-hosting sites on the Web.

Startup Costs, Ongoing Fees and Financing

Total Investment: $225,000 - $275,000
Franchise Fee: $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $80,000
Operations
20% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 1 week. At company stores : 1 week.
Ongoing Support: Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Full-service marketing department