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Entrepreneur: Start & Grow Your Business

MotoPhoto

Digital portrait studio, photo processing & photo gifts

Background

Founded: 1981 Franchising since: 1982
What started out as a simple Ohio camera shop in 1946 has turned into a nationwide network of franchised photo processing and portrait studios.

Robert Adler's original store has evolved into a chain of stores that provide on-site processing, photo accessories and merchandise, and digital technology, including digital printing, writing images to CDs, providing customers with Internet uploads and maintaining imaging-hosting sites on the Web.

7086 Corporate Wy.
Dayton, Ohio 45459
Phone:
(800)733-6686


Franchisor is a privately-held company with 27 employee(s); 3 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2005 146 26 0 2

Where Seeking Franchisees
In the U.S. Arizona, California, Colorado, Connecticut, Illinois, Kentucky, Massachusetts, Maryland, Michigan, New jersey, New york, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, United states, Wisconsin

Exclusive territories available.
Territory size: Varies

Costs and Fees

Total investment: $225K-275K
Franchise fee: $35K
Ongoing royalty fee: 6%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment Yes Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Third-party financing source(s): ORIX USA Corporation

Qualifications
Net worth requirement: $150K
Cash liquidity requirement: $80K
Business Experience:
  • General business experience
  • Marketing skills
  • Interpersonal skills

Operations
  • 20% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 6
  • Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2 weeks
  • At franchisee's location: 1 week
  • At company stores : 1 week

Ongoing Support
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • Full-service marketing department