Online marketing
Pinterest Marketing: Pinning With a Purpose
BY Beth Hayden
Pinterest can help you attract new customers, but first you must define your online marketing strategy. 8 Do's and Don'ts for Marketing on Online Forums and Message Boards
BY Mikal E. Belicove
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out. How to Be Unforgettable Online
BY Chad Barr and Alan Weiss
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget. Tips for Creating Business Videos That Customers Will Watch
BY Linda Sedloff Orton
Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video. Facebook's Marketing Tools You Might Not Know About
BY Jason Fell
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure. Telling Your Story: 5 Rules for 'Content Marketing'
BY AJ Kumar
How you can create content that will draw traffic and yield high search engine rankings. SEO vs. PPC: Knowing Which Is Right for Your Website
BY AJ Kumar
Your choice will depend on your budget and how fast you want to build traffic. How to Get Your Content Shared More on Pinterest
BY AJ Kumar
From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network. The Imagination: A Sustainable Resource for Online Lead Generation
BY Ann Handley
Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole. How Not to Be a Spammer When Marketing Your Business
BY Riva Richmond
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes. 5 Ways to Build a Solid Email Marketing List
BY AJ Kumar
Keeping in touch with your best prospects will draw them back to your website to buy. Three Ways to Use QR Codes for Business
BY Gwen Moran
These small companies turned the now-ubiquitous QR code into a new sales machine. What You Need to Know About Facebook's Business Page Facelift
BY Mikal E. Belicove
Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes? 10 Little Known Social Media Tools You Should Be Using -- Now
BY Neil Patel
Want to take your social media campaigns to the next level? These tools can help you get there. Six Tips for Maximizing Email Marketing Campaigns
BY AJ Kumar
Consider this advice for testing different strategies to encourage customers to open and respond to email messages. Is Your Facebook Business Page Ready for 31,170 Visitors?
BY Mikal E. Belicove
A new survey reveals the reach of the average Facebook user. How Pinterest Is Becoming the Next Big Thing in Social Media for Business
BY Jason Falls
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies. 10 Reasons Your Small Business Shouldn't Start a Blog
BY Carol Tice
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging. What You Need to Know About Brand Building vs. SEO
BY AJ Kumar
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts. IFC's Five Rules for Romancing Geeks
BY Shira Lazar
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience. How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds
BY Jason Ankeny
Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans. How Dwolla is Building Its Brand by Giving Away Cash
BY Shira Lazar
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz. 10 Trends for Online Marketers in 2012
BY John Arnold
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year. Lawmakers Seek FTC Scrutiny of Google's Search Results
BY Mikal E. Belicove
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.Connect with Entrepreneur
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