Online marketing
How Customer Data Can Help Build Better Marketing Campaigns
BY Gwen Moran
Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing. This New Tool Could Be the Future of Measuring Sentiment on Social Media
BY Jonathan Blum and Alex Dalenberg
Emoto analyzes the emotions of Twitter posts. Building a Successful Google Campaign from Scratch
BY Perry Marshall and Bryan Todd
First identify your ideal customer, and then determine what words theyâre using to search for your products and services. 5 Ways to Take Customer Loyalty to the Next Level
BY Joanna Lord
Here's how to improve the ways you measure loyalty and make it a higher priority with employees. How to Promote Your Business with Customized Facebook Timeline Apps
BY Mikal E. Belicove
Consider these tips when creating strategic one-off pages to bolster your online marketing efforts. Uncover Your Site's Overlooked Profit Opportunities
BY Yanik Silver
In every transaction, you can lead your customer to where you want them to go. A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
BY AJ Kumar
Not sure what inbound marketing is? Follow this step-by-step process to get started. Pinterest Marketing: Pinning With a Purpose
BY Beth Hayden
Pinterest can help you attract new customers, but first you must define your online marketing strategy. 8 Do's and Don'ts for Marketing on Online Forums and Message Boards
BY Mikal E. Belicove
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out. How to Be Unforgettable Online
BY Chad Barr and Alan Weiss
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget. Tips for Creating Business Videos That Customers Will Watch
BY Linda Sedloff Orton
Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video. Facebook's Marketing Tools You Might Not Know About
BY Jason Fell
Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure. Telling Your Story: 5 Rules for 'Content Marketing'
BY AJ Kumar
How you can create content that will draw traffic and yield high search engine rankings. SEO vs. PPC: Knowing Which Is Right for Your Website
BY AJ Kumar
Your choice will depend on your budget and how fast you want to build traffic. How to Get Your Content Shared More on Pinterest
BY AJ Kumar
From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network. The Imagination: A Sustainable Resource for Online Lead Generation
BY Ann Handley
Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole. How Not to Be a Spammer When Marketing Your Business
BY Riva Richmond
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes. 5 Ways to Build a Solid Email Marketing List
BY AJ Kumar
Keeping in touch with your best prospects will draw them back to your website to buy. Three Ways to Use QR Codes for Business
BY Gwen Moran
These small companies turned the now-ubiquitous QR code into a new sales machine. What You Need to Know About Facebook's Business Page Facelift
BY Mikal E. Belicove
Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes? 10 Little Known Social Media Tools You Should Be Using -- Now
BY Neil Patel
Want to take your social media campaigns to the next level? These tools can help you get there. Six Tips for Maximizing Email Marketing Campaigns
BY AJ Kumar
Consider this advice for testing different strategies to encourage customers to open and respond to email messages. Is Your Facebook Business Page Ready for 31,170 Visitors?
BY Mikal E. Belicove
A new survey reveals the reach of the average Facebook user. How Pinterest Is Becoming the Next Big Thing in Social Media for Business
BY Jason Falls
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
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