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Online marketing

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Online marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online marketing

10 Reasons Your YouTube Videos Aren't Popular

10 Reasons Your YouTube Videos Aren't Popular

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Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
January 9, 2014 in Social Media
7 Simple Steps to Writing Product Descriptions That Sell

7 Simple Steps to Writing Product Descriptions That Sell

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The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
January 9, 2014 in Sales
8 Ways Retailers Should Target Smartphone Users

8 Ways Retailers Should Target Smartphone Users

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Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
January 8, 2014 in Online Marketing
LISTEN: How to Make a Million Dollars Online

LISTEN: How to Make a Million Dollars Online

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In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
January 7, 2014 in Sales
New From CES: Improve Videos on Your Smartphone With This Smart App

New From CES: Improve Videos on Your Smartphone With This Smart App

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Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.
January 6, 2014 in Apps & Software
8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

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Just like with a romantic relationship, the courtship can never end.
January 6, 2014 in Online Marketing
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

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Here, we count down our most-viewed videos from the last 12 months.
January 6, 2014 in Startup Basics
Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase

Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase

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The pizza chain says the first purchase made online was one of its large pies. To mark the anniversary, it's offering customers an appetizing discount.
January 3, 2014 in Franchises
Our Digital Experts Share Their New Year's Resolutions

Our Digital Experts Share Their New Year's Resolutions

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Our Team Digital experts in marketing, social media and more reveal their plans and goals for the upcoming year.
December 25, 2013 in Marketing

7 Ways to Get Excited for 2014

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Our Team Digital experts share ways to get inspired for your goals in the year ahead.
December 24, 2013 in Grow Your Business
Dynamic Duos: The Power of Affiliate Marketing

Dynamic Duos: The Power of Affiliate Marketing

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These sidekicks can help your business reach more people online. Here are tips to find the best one.
December 23, 2013 in Online Marketing
The Top Visual Design Trends for 2014 (Infographic)

The Top Visual Design Trends for 2014 (Infographic)

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Witches, beards and Instagram will dominate the year to come.
December 22, 2013 in Online Marketing
7 Myths of Email Marketing (Infographic)

7 Myths of Email Marketing (Infographic)

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Before you plan your next email campaign, don't fall for these common falsehoods.
December 11, 2013 in Online Marketing
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

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To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
December 9, 2013 in Branding
5 Tips for Maximizing LinkedIn for Your Business

5 Tips for Maximizing LinkedIn for Your Business

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LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
December 5, 2013 in Social Media
How to Create Your Own YouTube Channel

How to Create Your Own YouTube Channel

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If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
December 5, 2013 in Social Media
Cyber Monday Grows As More Shoppers Turn to Mobile

Cyber Monday Grows As More Shoppers Turn to Mobile

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Sales during Thanksgiving weekend were down from last year, but Cyber Monday is attracting shoppers in droves.
December 2, 2013 in Sales
Keeping an Eye Out for Social and Mobile Innovations

Keeping an Eye Out for Social and Mobile Innovations

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Bite-size advice from snack-food company marketing veteran Bonin Bough.
December 2, 2013 in Online Marketing
How to Write a Compelling Script for Your YouTube Videos

How to Write a Compelling Script for Your YouTube Videos

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If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
November 27, 2013 in Online Marketing
3 Things You Probably Don't Know About Google Adwords

3 Things You Probably Don't Know About Google Adwords

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Take your Adwords campaigns up a notch with these three insider insights.
November 26, 2013 in Advertising
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

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The new feature links high quality photography to maps, making it easier to visit and share in real life.
November 21, 2013 in Social Media
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

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Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
November 19, 2013 in Social Media
Digital or Traditional Marketing? Depends on Your Business

Digital or Traditional Marketing? Depends on Your Business

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Base your marketing strategies on what you're selling.
November 18, 2013 in Marketing
10 Questions to Ask When Measuring Your Social Media ROI

10 Questions to Ask When Measuring Your Social Media ROI

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Expert advice on how to gauge the success of your social media marketing efforts.
November 18, 2013 in Social Media

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

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Follow these tips to keep your audience coming back for more.
November 14, 2013 in Social Media
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