Online Marketing

Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

News and Articles About Online Marketing

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
How to Humanize Your E-commerce Business With Personalized Messages

How to Humanize Your E-commerce Business With Personalized Messages

Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Was Your First Tweet Awkward or Awesome?

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Here's the Big Problem With Chasing Customers on Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
The 6 Types of Online Buyers

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Creating Brand Love Through Your Email Newsletter

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
How to Tell if Your Social Media Efforts Are Paying Off

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
6 Ways to Analyze Your Creative Ideas

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
5 Tricks to Producing Quality Content

5 Tricks to Producing Quality Content

As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
These Are the Types of Posts People Share the Most on Facebook

These Are the Types of Posts People Share the Most on Facebook

If you want your content to be seen on Facebook, these types of updates can get you the most traction.
Sending Out an SOS: How to Avoid SEO Disaster

Sending Out an SOS: How to Avoid SEO Disaster

In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
Building a Brand of Love Amidst a Harsh Reality

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
How You Can Get More Pinterest Followers (Infographic)

How You Can Get More Pinterest Followers (Infographic)

Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.
8 Ways to Write Terrible Online Ads

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
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