Online Marketing

What You Need to Know About Google's Recent 'Phantom' Update
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
Thomas Smale
How to Create an Awesome Blog
Online Marketing

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
10 Apps to Make Your Photographs Look So Much Better
Photography

10 Apps to Make Your Photographs Look So Much Better

Here are the tools you need to take and share a truly stunning shot.
The 5 Basics for Building an Online Business That Actually Makes Money
Online Business

The 5 Basics for Building an Online Business That Actually Makes Money

It costs little to launch an online business but many lack a plan to earn back even that investment.
Kimanzi Constable
Why We Click: The Simple Psychology Behind Calls to Action
Online Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Cynthia Price
'Get Social,' and Promote Your Company at the Same Time
Social Media

'Get Social,' and Promote Your Company at the Same Time

Word of mouth, social media and personal contacts should all be part of your promotional mix.
Chelsea Berler
We Tried All the Best Pinterest Marketing Tips. Here's What Worked.
Pinterest

We Tried All the Best Pinterest Marketing Tips. Here's What Worked.

What you need to know about improving your marketing efforts on the photo-sharing site.
Kevan Lee
5 Ways Brands Can Use Periscope and Meerkat
Social Media

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.
How to Distribute Your Marketing Budget Between SEO and PPC
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Anand Srinivasan
4 Critical Things Every Business Must Know About Mobile Marketing
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
Decoding Big Data for Business Growth (Infographic)
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Eric Siu
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Brian Honigman
One Direct-to-Consumer Company's Secrets to Success
Online Sales

One Direct-to-Consumer Company's Secrets to Success

Luxury handbag maker Dagne Dover has seen more than $1 million in direct-to-consumer sales through its online store.
Michelle Goodman
Online Marketing

Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

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