Online marketing
Six Tips for Maximizing Email Marketing Campaigns
BY AJ Kumar
Consider this advice for testing different strategies to encourage customers to open and respond to email messages. Is Your Facebook Business Page Ready for 31,170 Visitors?
BY Mikal E. Belicove
A new survey reveals the reach of the average Facebook user. How Pinterest Is Becoming the Next Big Thing in Social Media for Business
BY Jason Falls
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies. 10 Reasons Your Small Business Shouldn't Start a Blog
BY Carol Tice
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging. What You Need to Know About Brand Building vs. SEO
BY AJ Kumar
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts. IFC's Five Rules for Romancing Geeks
BY Shira Lazar
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience. How 'Augmented Reality' Software Can Blur the Lines Between Online and Offline Worlds
BY Jason Ankeny
Total Immersion's Augmented Reality software solutions gives heavy metal band Mastodon an edge with fans. How Dwolla is Building Its Brand by Giving Away Cash
BY Shira Lazar
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz. 10 Trends for Online Marketers in 2012
BY John Arnold
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year. Lawmakers Seek FTC Scrutiny of Google's Search Results
BY Mikal E. Belicove
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way. See What Attracts People to Your Business's Facebook Page
BY Mikal E. Belicove
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page. Chris Brogan on Cultivating Visibility
BY Chris Brogan
The popular blogger shares tips to make marketing more of a flow than an interruption. Where to Focus Your Business's Ad Dollars in the New Year
BY Mikal E. Belicove
Here, new data that can help you plan where your business should spend on advertising in 2012. Three Key Business Investments to Make in 2012
BY Carol Tice
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big. A User's Guide to Facebook's New Timeline Feature
BY Mikal E. Belicove
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started. How to Increase Social Sharing to Generate More Leads
BY Ann Handley
Everything you need to know about generating leads you learned in kindergarten. The Three Worst Daily Deal Mistakes and How to Avoid Them
BY Jonathan Blum
Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success. Understanding the Value of a Facebook Fan
BY Mikal E. Belicove
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't. Why Your Small Business Should Hangout on Google+
BY Shira Lazar
Here are three ways your business can best utilize the latest social network. Measuring Offline Vs. Online Word-of-Mouth Marketing
BY Mikal E. Belicove
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth. Five New Online Tools for Finding Local Customers
BY Carol Tice
Want more local customers to find your business? Here are five new tools from cutting edge Web developers. Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
BY Shira Lazar
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills. More Small Businesses Extol the Benefits of Social Media
BY Mikal E. Belicove
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out. Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine
BY Carol Tice
With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
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