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8 Pointers for Setting a Price in Negotiations
This numeric value is super critical as it affects the profit you'll get from a deal.
Doug and Polly White
Getting the Best Testimonials From Clients to Use in Your Marketing
Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
How to Tell the Difference Between a Hot Lead and a Dud
Always make sure your prospects have an assignment. Without one, they aren't invested in the solution.
How to Win Back Lost Customers
A client may not be lost for good. Here are five steps that might help your firm make a comeback.
3 Ways Your Startup Can Earn the Trust of Prospective Clients
People buy from whom they trust, and they trust who they know. So what do you do when your business is new and has no track record?
Solve Your Buyers' Problems by Changing Their Perspective
Move a potential customer into purchase mode by focusing on the long-term view, not troubling current trends.
Evaluating the Merits of Building Negotiating Into Your Prices
The "one price fits all" philosophy does not work in all industries and under all circumstances.
Doug and Polly White
39 Quick Ways to Increase Your Website's Conversion Rate
Use these tips to get more sales, build your email list or sell your services.
Don't Be the Cheapest, Be the Best
When pricing your product or service, instead of sweating the pennies, look at how you can charge more by offering a better quality experience for your customer.
Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After
Sales can be one fling after another but a long-term relationship is far more satisfying.
The Failing 'A' for Why Your Business Is Struggling
Resolving the 'ask deficit' is easier than you think: You just have to muster up the courage.
The Story of a CEO Who Grew Up on Food Stamps
A businesswoman shares lessons from her hard climb -- from humble beginnings in North Dakota to running an Alabama marketing agency.
How to Get Past the First-Quarter Blues
With a new year, comes a new product cycle.
Close Deals Faster With These 5 Steps
The sales process is finding out who the buyer is, what they want to buy, why they want to buy it and what you can do to fulfill that want.
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