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How Social Media Is Changing the Way Politicians Gather Information

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This story appears in the August 2012 issue of Entrepreneur. Subscribe »

The Numbers Game

In an open-plan office in Durham, N.C., that feels part ad agency and part rec room, a 31-year-old EvoApp executive named Pritam Das sits rummaging through all the Twitter posts that have mentioned Mitt Romney in the previous 24 hours, sifting and sorting by various keywords and metrics.

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