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How a Green Thumb Is Helping This Entrepreneur Earn Greenbacks

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This story appears in the March 2015 issue of Entrepreneur. Subscribe »

Not long after planting her first vegetable garden, Kristee Rosendahl realized she was spending most of her time indoors researching gardening topics, not actually digging in the dirt. 

“I had a stack of gardening books a mile high, but it wasn’t helping me figure out what was best for my garden,” she recalls. Her need for a hyperlocal resource led Rosendahl, a user-experience designer at Apple, to develop Smart Gardener, an online tool for planning and managing one’s vegetable patch. 

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