What's Your Company's 'Voice'? Here's How to Figure It Out.
One of the biggest branding mistakes companies make is not paying enough attention to their tone of voice.
“Voice” is one of those concepts that may sound better suited to the literary world than the business world. In literature, it refers to how you come across in your writing. In marketing, your tone of voice can be a significant differentiator.
Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40
Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.
Not ready for an annual subscription?
Get 3 months free with code
Presented by zendesk