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How an Outdoor-Clothing Company Is Building Up Manufacturing in Mountain Towns

This story appears in the October 2015 issue of Start Up.

Voormi CEO Dan English, a veteran, has set out to remake the outdoor-apparel . His company, which he founded in 2010, has patented a water-resistant yet breathable fabric that’s being used in outerwear, attracting from mountaineers, cyclists and other outdoor-sports enthusiasts.

Dustin English
At work in Voormi’s Pagosa Springs, Colo., HQ.

Voormi’s headquarters are in Pagosa Springs, Colo., a town with a population of fewer than 2,000 amid nearly 1.9 million acres of national forest. It was a strategic choice, as English wants to build up a web of manufacturers scattered throughout the small mountain towns of the Rockies—places where many people want to live, but jobs are scarce.

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