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Scents and the City: Meet the Woman Who Captures Neighborhoods Through Smell

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This story appears in the December 2015 issue of Entrepreneur. Subscribe »

It may be hard to believe that an entrepreneur could build a multimillion-dollar business inspired by the smells of New York City, which is not necessarily known for its olfactory charms. But that’s what Laurice Rahmé has done.

Adam Friedberg
The chic Bond No. 9 flagship was designed to encourage lingering.

Originally from Paris, Rahmé spent 10 years at L’Oréal before starting her perfume brand, Bond No. 9. “We launched because of 9/11,” she says of her company, which is headquartered on Bond Street in Manhattan’s NoHo neighborhood. “NoHo and all of downtown were so affected by the events of that day, and we wanted to make New York smell good again. It was a highly emotional time, but my idea was to map out every neighborhood and attach each one to a very different scent.”

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