Scents and the City: Meet the Woman Who Captures Neighborhoods Through Smell
It may be hard to believe that an entrepreneur could build a multimillion-dollar business inspired by the smells of New York City, which is not necessarily known for its olfactory charms. But that’s what Laurice Rahmé has done.
Originally from Paris, Rahmé spent 10 years at L’Oréal before starting her perfume brand, Bond No. 9. “We launched because of 9/11,” she says of her company, which is headquartered on Bond Street in Manhattan’s NoHo neighborhood. “NoHo and all of downtown were so affected by the events of that day, and we wanted to make New York smell good again. It was a highly emotional time, but my idea was to map out every neighborhood and attach each one to a very different scent.”
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
3 months free with code ZENDESK
Presented by zendesk