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How a Thirst for Fashion Is Driving Sales for This Hot Accessory

This story appears in the January 2016 issue of Entrepreneur. Subscribe »

S’well founder and CEO Sarah Kauss likes that Tom Hanks and Ellen DeGeneres are fans of her company’s chic stainless-steel water bottles. And that The Big Bang Theory actress Kaley Cuoco regularly Instagrams about the product. (Even when #obsessedwiththisbottle crashed S’well’s website.) But what Kauss really enjoys talking about is how one of her bottles survived the Apocalypse. At least, the Hollywood version as seen in the movie The Rover.

S'well Bottle | Facebook
S'well Bottle

“Actor Guy Pearce is such a fan of S’well, he wanted a bottle in his movie,” Kauss says. “Of course, it had to be terribly beat-up so that it looked like it survived the end of the world. Even beat-up, its beautiful design was evident.”

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