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4 Must-Haves for Headlines That Hook Readers

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This story appears in the February 2016 issue of Entrepreneur. Subscribe »

A headline isn’t a final flourish, just something to tack on after the writing or video production is done. It’s your critical first impression: 80 percent of visitors will read your headline, but only 20 percent will go on to read the piece itself, according to Copyblogger. Draw readers in this way:

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1. Trust

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