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100 Brilliant Companies to Watch in 2016

This story appears in the June 2016 issue of Entrepreneur. Subscribe »

The 2016 consumer is a demanding one. They want what they want, when they want it. They want personalization, and they want control -- of their money, their food and their health, and almost everything else. 

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As we compiled this year’s Brilliant 100, it was immediately clear that the advantages go to smart businesses that create specialized, automated experiences. Consider Qapital, a savings app that may finally trick millennials into financial stability, or Care at Hand, which can predict (and prevent) hospitalization of senior citizens. And along with personalization, consumers want instant gratification -- proving the on-demand economy is still very much in demand. According to a recent study by the Aspen Institute, 44 percent of U.S. adults have participated in the system. That’s some 90 million folks buying and selling from one another, pumping cash into their own pockets as well as the overall economy. Check out the links below to see how, from home design to babysitting, this still-emerging industry is about way more than Uber.

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