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The Important Reason This Snack Company Didn't Wait for 'Perfect'

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This story appears in the June 2016 issue of Start Up.

Triathletes Taylor Collins and Katie Forrest from Austin, Texas, were tired of grazing on fruit-and-nut bars while training. So the couple decided to develop a low-carb, grass-fed animal-protein snack: the EPIC bar, which they debuted in 2013 at Natural Products Expo West, a leading natural food and products conference. 

Stephen Smith
Barkeeps: Taylor Collins and Katie Forrest of EPIC protein bars.

It turned out that their timing was impeccable; gluten-free and paleo diets had become all the rage. Based on their prototype alone, they snagged a national distribution deal with Whole Foods Market the first day of the conference. Now all the couple had to do was scramble to fill the retailer’s order in 90 days.

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