Innovation Gave This Yoga Company the Momentum it Needed

Innovation Gave This Yoga Company the Momentum it Needed
Image credit: Fabio Filippi
Back to work: The Dharma Yoga Wheel was just the start.
Magazine Contributor
2 min read

This story appears in the June 2016 issue of Start Up. Subscribe »

During summer 2014, New York City yoga studio owners Raquel Vamos and Dov Vargas created a rudimentary website for $35 to sell a plastic wheel they invented to help with deep back stretches. At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they’d raked in $1.3 million and garnered Instagram raves from popstress Britney Spears and a number of NFL players. 

But the couple knew this was hardly cause to rest on their laurels. They understood that one product does not make a thriving company. So Vamos quit her full-time nursing job and threw herself into the business. The team then hired a seasoned marketer to help keep the company in the spotlight, and got to work creating various yoga wheel upgrades and spin-offs, including an international yoga-teacher-training program based on their invention.

“You can’t get too stale with the business,” Vamos says. “You’ve got to constantly keep creating.” In fact, she says, the best time to research how to improve a product, create accessories for it and otherwise expand your business is the moment you launch it. Vamos hopes that mindset keeps the company moving forward, with the potential to bring in $1.7 million by the end of this year. 

Read more success stories about turning a hobby into a paying job here.

loading...
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur