How Craft Brewing Inspired This Denver Winemaker
Having cut his teeth in the traditional winemaking world of picturesque estates run by stodgy, old-guard oenophiles in New Zealand and Australia, Ben Parsons saw an industry that “was stale and needed a kick in the ass.”
Now the Infinite Monkey Theorem (IMT), Parsons’ 8-year-old winemaking venture -- based in an industrial stretch of Denver, of all places -- is kicking butt with a business model he calls “back-alley winemaking.” In short, he’s delivering top-shelf wine to the masses in a number of ways, including 250-milliliter cans sold in four-packs. His inspiration: the beer world’s microbrew revolution. “The craft brewing industry has kind of nailed it,” he says.
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