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How to Make Money With a Podcast

For podcasting to pay off, have a plan to be different -- and valuable.

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This story appears in the April 2017 issue of Entrepreneur. Subscribe »

Here’s how Defacto Sound founder Dallas Taylor opens each episode of his podcast: “From Defacto Sound, you’re listening to Twenty Thousand Hertz.” But he’s afraid to talk much more about his company. Yes, he’d like to tell listeners about the sound design studio he owns, which has six employees and does work for the likes of Ford and Under Armour. “In a perfect world, I could say, ‘Hey, everyone, I’d like to be straight with you. If you know anyone in advertising, send them to Defacto Sound, because that’s what pays for the show,’” he says.

JerSean Golat
Dallas Taylor

Related: The 24 Best Podcasts for Entrepreneurs In 2017

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