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The Power of Genuine Human Touch in Entrepreneurship

Automation entails joblessness that curbs purchasing power of people, hurting all industries in the long run
The Power of Genuine Human Touch in Entrepreneurship
Image credit: Shutterstock

As the world spirals more and more towards being almost entirely dependent on technology, it is becoming increasingly difficult to find the old-fashioned ‘human’ touch in things.

Right from everyday casual interactions to discourses to approaches towards entrepreneurship, the continued use of technology in every aspect of life has certainly managed to leave an impact.

And as the wheels of change keep on turning, the irony that people are once again actually looking for a less machine-like approach to life is making itself apparent. Here are three ‘why’s’ on bringing genuine back.

1. Stand Out From the Rest
As history has shown us, nothing quite remains exactly the same for too long. While just as a few decades ago, companies were scrambling to acquire new technologies in order to stay ahead of their times, in order to stand out and attract customers, today it has become rather the opposite.

This does not mean that we are trying to dispose of technology altogether, but rather find the fine line that separates the needful from the overdone.

With the increased use of machine in literally every field and added to it the new technological advancement that is Artificial Intelligence, it has come to be seen that there is awfully little for humans to actually do on an interactive scale in businesses.

The seamless automation and near-perfect task execution of technology is indeed admirable, but in the end it still comes off as lacking. Humans nowadays are missing the exact thing in entrepreneurship that they set out to eradicate — the human touch itself.

2. Increase Sales
The simple charm of actual human interaction — the genuineness of the physical (or in some cases, aural or virtual) presence of a person is what most entrepreneurships today are missing.

In the race to become the technological best, they often forget that the quiet emotions and connect that come with humans cannot be replaced by entities that function on the basis of logic and code.

Complete mechanization hurts industries greatly – as well as it does small entrepreneurships. One needs to remember the more jobs (specifically, well-paying jobs) available to the public, the more potential buyers there are for any product or service at any given moment.

It may seem cost-effective to entirely replace human labour with technology and Artificial Intelligence bots, but in the long run it affects the industries as a whole.

Essentially, the point is that removing a number (however large or small) of people from salaried positions to replace them with robots is only cost-effective in a very myopic sense. First, it throws several people into a jobless pit, which disallows them from having any purchasing power, which, in turn, hurts any and all industries in the long run.

Secondly, it takes away from the business something that made it able to connect with its target audiences and customers – humanity itself.

3. Create Lasting Relationships
Apart from this, it is well advised that you employ an approachable and amiable mode of interaction in your consumer dealings. While the basis on which most businesses survive is indeed competition, it is always wise to make efforts to ensure that you do not alienate your audience or your competitors.
It is better to see your competition as your peers, rather than rivals in this sense. There is much to be learned from opposing businesses and entrepreneurs themselves. They might be able to offer insight into areas you did not think to examine in detail. And it never hurts to maintain an amicable relationship with them in order to gain access to such knowledge.
Think of it as a way to maximize your profits by gaining the opportunity to learn from your opponents.

This does not mean that you must only pretend. Being a generally well-mannered, generous, and humane individual pays off in all fields of life, and business is no exception. Kindness is always repaid in kindness, and making genuine friends in the right circles is just good business sense.

A machine, however well programmed, is after all no replacement for a human. Retaining a human touch in your entrepreneurial model will set you apart from the hundreds of businesses that are opting for full automation today. The sincere and reposed faith in humanity will never come at a more opportune time.