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Kristen Bell and Her Cofounders Built a Company to Save Lives. But Growing It Wasn't So Simple.

With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.

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This story appears in the April 2019 issue of Entrepreneur. Subscribe »

Four Hollywood actors had a big idea: Launch a snack bar and use the sales to help feed malnourished kids around the world. They had a big name, This Bar Saves Lives, for their company. And as they sat around their office -- which was really just one of their condos -- in the early days of the business, they dreamed up their biggest possible goals and wrote them on a chalkboard.

Nigel Parry

“We brainstormed what success, on the business side, would look like. I’m not talking about growth trajectory or EBITDA here -- I’m talking about wild indicators that would mean we’d made it,” says Ryan Devlin, one of the company’s cofounders. They wrote down three things: (1) Bars in the White House; (2) Bars in space; (3) Bars in Starbucks.

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