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6 Ways to Launch a Business

What's the best way to tell the world that your company exists and is open for business? Six entrepreneurs share their strategies and stories.

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This story appears in the June 2019 issue of Entrepreneur. Subscribe »

1. Target influencers.

“After years designing graphic tees for large retailers, I decided to strike out on my own. I produced a small run of shirts and proposed a trade with local fashion bloggers: If they’d serve as the models for my T-shirt website, I’d provide my professional photography services to their blogs for free. It worked wonders! They’d often post about my brand and recommend me to other bloggers, too.” -- Danielle Nagel, founder, Dazey LA 

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