When You Should Revise Your Mission Statement
Hint: A good revision should take place a lot more often than just every three to five years.
You created a mission statement for your business or nonprofit to provide your stakeholders — employees, customers, investors and others — with a succinct statement about the organization. The mission statement also states your company’s goals and purpose. It defines your product or service offering as well as who it serves.
As a business owner or company leader, you might have pondered when you should work on revising your mission statement. After all, a mission statement may be relevant for a much longer time than a company’s overall vision statement. As a new entrepreneur, you may be contemplating if your startup mission statement will stand the test of time as you launch and scale-up.
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