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Mission Statement

Ready For Anything

Could Better Communication Unlock Your Company's Growth?

Communication is as old as humankind. That doesn't mean it can't benefit from the occasional update.

7 Mission Statements That Inspire You to Buy

A clear, no-frills vision statement explains why your business exists and why people can feel good working for you and buying from you.

4 Culture Pitfalls to Avoid After Big Success

Success always brings new problems.

Don't Let These 3 Threats Kill Your Startup's Mission in Its First 5 Years

The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.

The Surprising Stigma Confronting Mission-Driven Entrepreneurs

For many social entrepreneurs, making money is bad PR. We need to kill this stigma, before it's too late.

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Mission Statement

A mission statement explains the purpose of your company, defines its goals and underlying philosophies in a few succinct sentences. It is used to help focus your company and provides a foundation for deciding if opportunities suit the business model and strategy.

While some choose to provide other details, at a minimum it should include your target demographic, description of your products or services and state where you operate your business.

If you need assistance developing a statement, a strategy is to write one sentence clearly defining your business and the purpose. Ask other key people in the company to do the same. Once all have completed the task, meet and brainstorm to come up with the wording agreed upon by everyone.

After the mission statement is created, share it with employees and customers.

As your company evolves, you may need to update your mission statement. When doing so, make sure your employees are aware of these changes.