Mission Statement

News and Articles About Mission Statement

3 Ways to Create a Brand Statement That Sticks
Make More Happen

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
The 6 Steps From Startup to Thriving Company Culture
Company Culture

The 6 Steps From Startup to Thriving Company Culture

It's your job as the leader of your organization to create a remarkable culture that your team supports.
Shawn Doyle
How to Create a Cohesive Company Culture
Company Culture

How to Create a Cohesive Company Culture

It should start even before the company does and, done right, it creates something that survives even the departure of the founders.
Ryan Howard
Instill a Strong, Positive Company Culture -- From Go!
Startup Culture

Instill a Strong, Positive Company Culture -- From Go!

Realize that your vibe as founder sets a tone, and that every action, inaction and interaction builds that out until it becomes your corporate culture.
Michael Georgiou
A Simple Analogy for Determining Your Company's Vision
Ready To Launch

A Simple Analogy for Determining Your Company's Vision

Entrepreneurs often complicate the idea of a company vision. Here's an easy way to look at the issue and set yours today.
Peter Gasca
If You're Not Buying What You're Selling, You're in Big Trouble
Growth Strategies

If You're Not Buying What You're Selling, You're in Big Trouble

A fitness goods store decision to close on Black Friday shows how committed it is to its own mission. This is great business.
John Brubaker
8 Ways a Vision Statement Adds Value to Any Business
Ready To Launch

8 Ways a Vision Statement Adds Value to Any Business

These guides serve the purpose of identifying a company's future optimal state. If you don't know what "right" looks like, then nothing is wrong.
Jeff Boss
Vision Statements: Why You Need One and How to Create One
Business Optimization

Vision Statements: Why You Need One and How to Create One

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
Robert W. Bly
14 Tips for Turning Your Team Into Their Own Best Fans
Employee Motivation

14 Tips for Turning Your Team Into Their Own Best Fans

Companies triumph when employees cheer each other's successes.
Marty Fukuda
Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack
Ready To Launch

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Walter Chen
Kickstarter Boldly Locks Its Mission Into Its Legal Framework
Kickstarter

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.
Catherine Clifford
Unlikely Lessons From Building a Multi-Million Dollar Social Business
Management Lessons

Unlikely Lessons From Building a Multi-Million Dollar Social Business

In his book, Daniel Lubetzky explains how he found a way for KIND Snacks' business objectives to live in harmony with its social objectives.
Carol Roth
Are You Living Your Most Authentic Self?
Authenticity

Are You Living Your Most Authentic Self?

When we are living our destiny, we can truly experience our highest potential.
Claudia Chan
Starting a Craft Beer Company? 10 Industry-Specific Tips for Writing a Mission Statement.
Starting a Business

Starting a Craft Beer Company? 10 Industry-Specific Tips for Writing a Mission Statement.

Answer these key questions, then follow the expert advice for determining the mission behind your craft beverage startup.
Mission Statement

A mission statement explains the purpose of your company, defines its goals and underlying philosophies in a few succinct sentences. It is used to help focus your company and provides a foundation for deciding if opportunities suit the business model and strategy.

While some choose to provide other details, at a minimum it should include your target demographic, description of your products or services and state where you operate your business.

If you need assistance developing a statement, a strategy is to write one sentence clearly defining your business and the purpose. Ask other key people in the company to do the same. Once all have completed the task, meet and brainstorm to come up with the wording agreed upon by everyone.

After the mission statement is created, share it with employees and customers.

As your company evolves, you may need to update your mission statement. When doing so, make sure your employees are aware of these changes.