Mission Statement

News and Articles About Mission Statement

Why One Founder Says It's Crucial to Question Assumptions and Constantly Improve
America's Small Business Heroes

Why One Founder Says It's Crucial to Question Assumptions and Constantly Improve

Kara Goldin, founder and CEO of flavored-water company Hint, says she celebrates small wins but doesn't grow complacent and always digs deeper.
Lydia Belanger
Scaling Your Startup Without Sacrificing Your Culture of Innovation
America's Small Business Heroes

Scaling Your Startup Without Sacrificing Your Culture of Innovation

You need to grow but you can't afford to lose your scrappy startup roots.
Daniel Newman
These Inspiring Startups Make Giving a Core Part of Their Missions
America's Small Business Heroes

These Inspiring Startups Make Giving a Core Part of Their Missions

See how these founders are using their entrepreneurial skills for good.
Grace Reader
A Simple Analogy for Determining Your Company's Vision
America's Small Business Heroes

A Simple Analogy for Determining Your Company's Vision

Entrepreneurs often complicate the idea of a company vision. Here's an easy way to look at the issue and set yours today.
Peter Gasca
Vision Statements: Why You Need One and How to Create One
America's Small Business Heroes

Vision Statements: Why You Need One and How to Create One

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
Robert W. Bly
14 Tips for Turning Your Team Into Their Own Best Fans
America's Small Business Heroes

14 Tips for Turning Your Team Into Their Own Best Fans

Companies triumph when employees cheer each other's successes.
Marty Fukuda
Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack
America's Small Business Heroes

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Walter Chen
Kickstarter Boldly Locks Its Mission Into Its Legal Framework
America's Small Business Heroes

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.
Catherine Clifford
Are You Living Your Most Authentic Self?
America's Small Business Heroes

Are You Living Your Most Authentic Self?

When we are living our destiny, we can truly experience our highest potential.
Claudia Chan
Starting a Craft Beer Company? 10 Industry-Specific Tips for Writing a Mission Statement.
America's Small Business Heroes

Starting a Craft Beer Company? 10 Industry-Specific Tips for Writing a Mission Statement.

Answer these key questions, then follow the expert advice for determining the mission behind your craft beverage startup.
In a Rut? Change It Up In 6 Simple Steps.
America's Small Business Heroes

In a Rut? Change It Up In 6 Simple Steps.

It's a fine line between staying focused and suffering monotony. Small changes, carefully chosen, can have big results.
Marty Fukuda
How to Keep Your Team Focused on Purpose, Identity and Alignment During Growth Spurts
America's Small Business Heroes

How to Keep Your Team Focused on Purpose, Identity and Alignment During Growth Spurts

When you startup is growing, here is how to ensure the company's values and mission remain in check.
Tim Riesterer
How to Establish a Vision Statement Employees Will Get Behind
America's Small Business Heroes

How to Establish a Vision Statement Employees Will Get Behind

A vision statement is intended to inspire, motivate and align employees.
Andre Lavoie
It's Your Vision: Help Them See It
America's Small Business Heroes

It's Your Vision: Help Them See It

If you want to spur positive changes in your team and your customers, it's time to start communicating visually.
Tim Riesterer
Mission Statement

A mission statement explains the purpose of your company, defines its goals and underlying philosophies in a few succinct sentences. It is used to help focus your company and provides a foundation for deciding if opportunities suit the business model and strategy.

While some choose to provide other details, at a minimum it should include your target demographic, description of your products or services and state where you operate your business.

If you need assistance developing a statement, a strategy is to write one sentence clearly defining your business and the purpose. Ask other key people in the company to do the same. Once all have completed the task, meet and brainstorm to come up with the wording agreed upon by everyone.

After the mission statement is created, share it with employees and customers.

As your company evolves, you may need to update your mission statement. When doing so, make sure your employees are aware of these changes.
 

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