Mission Statement

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

How to build organizational culture by drawing inspiration from how NFL teams operate.

Randy Goldberg and David Heath co-founded Bombas, a comfort-focused sock and apparel brand on a mission to help those in need, after an eye-opening discovery on Facebook.

Understanding the value of your brand story is crucial for the long-term success of your company.

While big tech itself has laid off unprecedented numbers in a very short span and continues to navigate various economic headwinds, the broader tech industry continues its focus on innovation and strategic growth.

Success and growth can leave a company's purpose muddy or pulled into multiple directions. Even when things change, or you are unsure why you do what you do, here's how to stick to your deeper purpose.

You need to sell a story to sell your product. The psychology of branding is the key to it.

Value-centered leadership can build a positive and productive culture for a more successful company.

Embracing corporate responsibility doesn't have to mean completely overhauling your company.

It can be a long process, but it's well worth the effort.

When I started my business six years ago, I didn't know where to start. Here's what I learned that can help other aspiring entrepreneurs.

Why honing your mission vision is critical to meeting your business goals.

What you already know could make all the difference.

The question isn't whether brands should take a stand but how and when.

Finding and developing your leadership voice is essential to being an effective leader. Here's a six-step guide to finding that inner voice and letting it out.

In an economic world in which customers seek brands that act on their promises more than ever, it's critical to fine-tune your mission, values and community connections.

Here are six ways to make sure your business is headed in the right direction.

In a labor environment where talent can be choosy, mission-driven companies can beat the Great Resignation by following this guide.

What does it really mean to craft a brand story that grows your brand's influence, income and impact?

Here are five key ways to avoid derivative pap and generate statements with depth and traction.

Many founders spend minimal time on the "soft stuff" like brand positioning and brand values. But defining your values can (and should) be the foundation of everything you do.