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Nobody Likes a Success Story

There's a right way to tell your story, and it isn't about sharing all your great accomplishments.

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This story appears in the June 2021 issue of Entrepreneur. Subscribe »

When you tell your story, you may be leaving out the best part.

Nigel Parry

I see this happen all the time. Entrepreneurs share their story online or onstage, or tell it to customers, investors, or people like me — and they wonder why it isn’t resonating. The result isn’t just a bruised ego; it is a financial liability! People connect with a story a lot more than they do with a brand or a product. If you can’t tell your story right, you’ll have a harder time gaining business, attention, fans, and exposure.

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