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Marketers will now have access to more nuanced references, not just explicit mentions.
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Recent Shark Tank contestant infuses some 'sweet' innovation in his product that seeks to replace soda and sports beverages.
Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.
Pitching a product at one of these mega companies isn't as daunting as you may think.
The Role of Luck in Business, Investing and Sports
Michael J. Mauboussin, head of global financial strategies at Credit Suisse, explores what results in success.
How to Take Consumers From 'What's That?' to 'I'll Try It'
New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
3 Steps to Transform Your Business Idea Into a Prototype
Whether you're building a cup holder or a tech gadget hooked to your smartphone, every product has to follow these three steps before it's ready.
3 Tips for Turning Your Classmates Into Beta Testers
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.